Learn how data can be used to drive decision making, enhance customer experience and deliver impactful marketing campaigns in this Masterclass by Accenture Song.
Learn more about the importance of having a 360-degree customer view and how to activate marketing in a privacy-by-design manner with Adobe in this Masterclass.
Find out how Visa utilises data and analytics to develop consumer insights on the outlook of travel and its application into the future of travel marketing in this Masterclass.
In this Masterclass, learn more about how COVID-19 has provided opportunities to identify and transform products and services into alternative revenue streams for many travel and tourism businesses from our speakers from Klook and Facebook Singapore.
Clear objectives keep us focused and form the basis for measuring success. Three objectives that will keep your decisions on track are Business Objective, Marketing Objective and Communications Objective.
Clear objectives keep us focused and form the basis for measuring success. A clear marketing objective will identify the challenge to be overcome to achieve your business objective. Using a “Get…to…by” structure, craft your marketing objective for your next campaign. Watch the video to learn more about crafting marketing objectives.
Strategic planning is about creating a roadmap that tells us how to get from objectives to strategies, to activities. It will be your true north and helps you weed out activities and opportunities that do not align with your desired outcomes.
