SECB is a group of the STB that champions the business events industry in Singapore. As the lead government agency for this industry, SECB aims to establish Singapore as a dynamic business events destination where an ecosystem of ideas, people, and technology draws on vibrant knowledge and an extensive network.
SECB values industry partnerships and collaborates with business event organisers, associations and MICE industry stakeholders to identify key opportunities to grow, attract and create business events. SECB also assists business event organisers, corporations and associations by providing comprehensive information on Singapore’s MICE facilities, incentive venues and industry partners.
To stay relevant and competitive in a rapidly changing global operating environment while meeting rising expectations, SECB’s efforts will continue to be focused on quality tourism by understanding consumer needs and strengthening industry capabilities so as to reinforce Singapore’s value proposition as an award-winning MICE destination in the region. Constant innovation is necessary to provide personalised and enriching experiences that meet the evolving needs of our visitors.
Singapore is a member of the following alliances and international bodies. SECB prides itself on close cooperation that extends across organisations, cultures and countries so as to deliver the best professional practices and services.
BestCities Global Alliance
Best Cities Global Alliance is the world’s first convention bureau alliance with ten partners in five continents.
Asian Association of Convention and Visitor Bureau (AACVB)
AACVB is an association of 10 Asian countries, formed with the vision of establishing Asia as a high quality region of choice in the international MICE marketplace.
UFI - The Global Association of the Exhibition Industry (UFI)
UFI is the association of the world's leading tradeshow organisers and venue owners, as well as the major national and international exhibition associations, and selected partners of the exhibition industry.
International Congress and Convention Association (ICCA)
ICCA is the global community for the meetings industry, enabling its members to generate and maintain significant competitive advantage.
Professional Convention Management Association (PCMA)
PCMA, based in Chicago, has 17 chapters in the US, Canada and Mexico. Its membership of approximately 6,000 consists of meeting planners, suppliers, faculty and students. Its mission is to deliver superior and innovative education and promote the value of professional convention management. PCMA members represent some of the meeting industry’s leaders – directors, key decision-makers and professional in associations.
Union of International Associations (UIA)
UIA is a non-profit, independent, non-governmental organisation having a scientific aim, with activities such as research, study, information, consultation, promotion and service.