What is MIP?
The Marketing Innovation Programme (MIP) is an initiative that aims to inspire a culture of innovation and experimentation, by supporting great marketing ideas that inspire and deliver impactful results.
dollar-for-dollar matching of marketing costs, of
up to S$300,000 (excluding GST) per campaign!
Types of Marketing costs which are eligible for support:
- Creative production of assets & collaterals
- Marketing-related cost of publicity events & activation
- Talent engagement
- Media Buys
When can you sign up?
Applications will be open from
15 May 2018 to 15 September 2018. The closing date for submission has been extended to
15 October 2018.
Who is eligible?
The Marketing Innovation Programme is open to all Singapore-registered organizations looking to push the boundaries of creative marketing.
Foreign organizations may participate, but the application must be made by the locally-registered office.
Campaigns can be executed in Singapore or overseas. Submitted campaigns must be executed between
1 January 2019 to 31 December 2019.