​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​The Experience Step-Up Fund (ESF) supports development and enhancement of tourism experiences that increase the attractiveness of Singapore to visitors, hence improving overall visitor experience and satisfaction in Singapore.​​


The ESF is open to all businesses/companies or associations registered in Singapore, and government bodies.

Proposed projects should fall under one of the following categories:

  • Development of new products and experiences
  • Content enhancements at existing attractions and precincts
  • Technology enablers​
  • Amenities enhancements within retail malls and attractions
  • Infrastructure enhancements 


For more information and any queries on the grant scheme, you may contact the STB Incentive Policy Department at STB_Incentives@stb.gov.sg​.

For any feedback or suggestions, you may email the Quality Service Manager at STB_qsm@stb.gov.sg or leave your message here.​



Successful applicants will receive funding support of up to 70% of qualifying costs, subject to the scope of the project and STB's evaluation of the merits of the project. Qualifying costs may include third-party project-related costs such as professional services, hardware/equipment and software, materials and consumables, production1, and/or marketing2 costs; and internal manpower costs (limited to tour development projects).

1 For production costs of new products and/or new packaging for souvenirs, funding support is only applicable to the first run of production​

2 For marketing costs of qualifying media (print, digital and video) for overseas promotion/distribution, funding support is only applicable for a maximum period of 6 months


Proposed projects will be ass​essed on how they develop tourism experiences to improve visitor satisfaction (especially tourists), increase footfall, increase revenue and/or enhancing the overall destination branding. 


Interested applicants are requested to contact STB for more information. 

Applicants are advised to discuss the proposed project with the officer-in-charge prior to making a formal application. Formal applications must be made on prescribed application forms and submitted to STB.

Please note that project should not commence prior to STB's offer of the grant. Applicants are encouraged to contact STB in advance of project commencement.


Grants will be disbursed to successful applicants on a reimbursement basis, subject to achievement of the agreed project deliverables and milestones. Applicants are required to submit third-party audited documents on qualifying costs for the disbursement of grants, unless otherwise stated.​