​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​The Experience Step-Up Fund (ESF) supports experience development projects that enhance attractiveness of Singapore and/or its products, hence improving overall visitor experience and satisfaction in Singapore.​


The ESF is open to all businesses/companies or associations registered in Singapore, and government bodies.

Proposed projects should fall under one of the following categories:

  • Development of new products and experiences
  • Content enhancements at existing attractions and precincts
  • Technology enablers​
  • Amenities enhancements within retail malls and attractions
  • Infrastructure enhancements 


For more information and any queries on the grant scheme, you may contact the STB Incentive Policy Department at STB_Incentives@stb.gov.sg​.

For any feedback or suggestions, you may email the Quality Service Manager at STB_qsm@stb.gov.sg or leave your message here.​



Successful applicants will receive funding support of up to 70% of qualifying costs, subject to the scope of the project and STB's evaluation of the merits of the project. Qualifying costs may include third-party costs relating to professional services, equipment and materials, production, and/or marketing costs; and internal manpower costs (limited to tour development projects).


Proposed projects will be ass​essed on how they develop tourism experiences to improve visitor satisfaction, increase footfall, revenue and/or destination branding. 


Interested applicants should provide a brief description of the proposed project to STB_Incentives@stb.gov.sg​, and an STB officer will be in touch. 

Project should not commence prior to STB's offer of the grant. Applicants are encouraged to contact STB in advance of project commencement.


Grants will be disbursed to successful applicants on a reimbursement basis, subject to achievement of the agreed project deliverables and milestones. Applicants are required to submit third-party audited documents on qualifying costs for the disbursement of grants, unless otherwise stated.​


Please click here​ to view the ESF media release.