​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​The Experience Step-Up Fund (ESF) supports experience development projects that enhance attractiveness of Singapore and/or its products, hence improving overall visitor experience and satisfaction in Singapore.​

ELIGIBILITY C​​​​​​​​RITERIA

The ESF is open to all businesses/companies or associations registered in Singapore, and government bodies.

Proposed projects should fall under one of the following categories:

  • Development of new products and experiences
  • Content enhancements at existing attractions and precincts
  • Technology enablers​
  • Amenities enhancements within retail malls and attractions
  • Infrastructure enhancements 

​CONTACT INFORMATION​​​

For more information and any queries on the grant scheme, you may contact the STB Incentive Policy Department at STB_Incentives@stb.gov.sg​.

For any feedback or suggestions, you may email the Quality Service Manager at STB_qsm@stb.gov.sg or leave your message here.​

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LEVEL OF SUPPORT

Successful applicants will receive funding support of up to 70% of qualifying costs, subject to the scope of the project and STB's evaluation of the merits of the project. Qualifying costs may include third-party costs relating to professional services, equipment and materials, production, and/or marketing costs; and internal manpower costs (limited to tour development projects).

APPLICATION EVALUATION​

Proposed projects will be ass​essed on how they develop tourism experiences to improve visitor satisfaction, increase footfall, revenue and/or destination branding. 

​APPLICATION PROCESS

Interested applicants should provide a brief description of the proposed project to STB_Incentives@stb.gov.sg​, and an STB officer will be in touch. 

Project should not commence prior to STB's offer of the grant. Applicants are encouraged to contact STB in advance of project commencement.

​​​DISBURSEMENT OF GRANT

Grants will be disbursed to successful applicants on a reimbursement basis, subject to achievement of the agreed project deliverables and milestones. Applicants are required to submit third-party audited documents on qualifying costs for the disbursement of grants, unless otherwise stated.​

MEDIA RELEASE

Please click here​ to view the ESF media release.
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