Travel Agent Industry Forum 2022

The Travel Agent Industry Forum was held in a hybrid format for the first time, with both physical and virtual attendees. With the theme “Navigating the Road to Recovery”, the 2022 edition of the Forum focused on helping the industry rebound from the Covid-19 pandemic. Besides the main conference, the event also included a technology showcase featuring solutions relevant to travel agents.

Opening remarks by Mr Keith Tan, Chief Executive, STB


Opening remarks by Mr Steven Ler, President, NATAS


Travel Agent Industry Updates and Plans for 2022 by Ms Ashlynn Loo, Deputy Director, Tour & Industry Development, STB

Understanding our Domestic Traveller Research Sharing by Ms Jue Lu, Deputy Director, Visitor Experience Strategy, STB


Borders Reopening and STB’s Priority Markets by Mr Keith Zhang, Senior Manager, Market Operations, International Group, STB


Keynote: Propelling Change Management in Disruptive Times by Ms Suchita Prasad, Senior Expert, McKinsey & Company

One-minute pitches by technology providers


Panel Discussion on Manpower Resource Planning for Recovery

Moderator: Mr Goh Jia Yong, Partner, People Advisory Services – Workforce Advisory, Ernst & Young Advisory


Mr Kenneth Lim, Director, Tourism Human Capital Office, and Director, Travel Agents and Tourist Guides, STB

Mr Gilbert Tan, Assistant Director-General, NTUC, and Director, NTUC Training and Placement Division

Mr Albert Ho, Executive Director, Citystate Travel