The partnership will drive destination awareness through joint marketing efforts and encourage travellers to experience Singapore through Agoda’s integrated offerings
SINGAPORE, 3 March 2022 – Singapore headquartered Digital travel platform, Agoda, has signed a partnership agreement with the Singapore Tourism Board (STB) on a joint integrated marketing campaign to target inbound visitors from Southeast Asia into Singapore. The partnership will utilise Agoda’s technology and travel expertise, data insights and integrated marketing capabilities to showcase Singapore as a destination, driving more affinity for travel experiences to Singapore.
The agreement was signed on 3rd March 2022, in the presence of Enric Casals, Director and Board Member of Agoda; Olalla Rey, Senior Director, Strategic partnerships, Agoda, and dignitaries from the Singapore Tourism Board including John Gregory Conceicao, Executive Director, Southeast Asia; and Nicholas Lim, Manager, Market Planning, International Group. This marks the first direct partnership between STB and Agoda to better capture travel demand as border restrictions begin to lift in the region.
“Globally headquartered in Singapore across our 16 years of operation, our biggest focus has always been in bringing ease to the world of travel. Singapore is a bustling city centre at the heart of Asia with so much to offer its visitors from the region. With this partnership, we are glad to lend our insights and innovative marketing to help STB optimise footfall to our home base.”, said Enric Casals, Director of Agoda.
John Gregory Conceicao, Executive Director from Singapore Tourism Board said, “As borders gradually re-open, it is important for the industry to collaborate and drive our travel sector forward. That is why we are delighted to collaborate with Agoda in Southeast Asia, which is a significant market that will play a key role in tourism recovery. Here in Singapore, we are reimagining the visitor experience to make each trip a meaningful exploration of our island. Through this partnership, and with the insights and knowledge that each partner brings to the table, we can reach a wider audience and invite them to rediscover Singapore and our vibrant neighbourhoods, variety of delicious food and unique attractions.”
“Agoda strives to be a supportive partner to the governments and communities we operate in, and we hope this will be the first in a longstanding partnership with the Singapore government, towards stimulating the tourism economy,” added Casals.
From its beginnings as an e-commerce start-up based in Singapore in 2005, digital travel platform Agoda has grown to offer a global network of over 2.5 million properties in more than 200 countries and territories worldwide, offering travelers easy access to a wide choice of luxury and budget hotels, apartments, homes and villas, to suit all budgets and travel occasions. In 2019, Agoda added a flight product and packages to help make travel even easier. Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 4,000 staff in 30 countries. Agoda.com and the Agoda mobile app are available in 39 languages.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.