Singapore to host inaugural Asian edition of gamescom in October 2020
Hosting gamescom asia will catalyse development of Singapore‘s gaming industry and further enhance Singapore’s status as a choice destination for first-in-Asia cutting-edge business events
Singapore, 29 May 2019 – gamescom, the world's largest computer and video games festival, will make its Asian debut (“gamescom asia”) in Singapore from 15 to 18 October 2020. This marks a major win for the video games and esports industry in Singapore. A Memorandum of Understanding was signed between STB and Koelnmesse today to mark a new partnership for the upcoming festival.
Organised by Koelnmesse and sponsored by game, the Association for the German Games Industry, gamescom has been held in Cologne, Germany annually since 2009. Over the past decade, it has grown to be the largest international games festival and Europe’s leading business platform for the games industry, with over 300,000 attendees every year. The staging of an Asian edition in Singapore is in line with Koelnmesse’s key strategy of growing its global competence in digital media and entertainment.
“gamescom is a brand with a worldwide reputation that stands for both games as the largest entertainment medium of our time, and for outstanding business opportunities. With gamescom asia, we are creating a new event in 2020 for the local games industry and gamers in one of the fastest-growing regions of the world. We are happy and excited about the first Asian edition in Singapore next year and thankful for our partners,” added Mr Felix Falk, Managing Director of game.
Mr Keith Tan, Chief Executive, Singapore Tourism Board, said: “STB started discussions with Koelnmesse two years ago to develop an Asian edition of gamescom in Singapore. There were also numerous discussions with stakeholders such as IMDA, ESG, industry associations, games developers and organisers of local gaming and esports events. Apart from adding vibrancy to our events calendar, we aim for gamescom asia to position Singapore as the natural base for the development and commercialisation of digital and gaming content, which in turn will support our digital media industry.”
gamescom asia will comprise a two-day industry gaming conference and a three-day trade and public exhibition, including esports events, emerging technologies in video games, as well as gaming workshops, meet-and-greet sessions and cosplay theatrics. Delegates can also look forward to a launch of global titles and extensive showcase of gaming-related offerings.
Over and above the heavy schedule of events and activities, gamescom asia will be a platform for industry thought leaders, local and regional buyers, programmers, game designers and audio professionals to network, learn and exchange insights with their international counterparts. There will be business opportunities for both local and regional companies as the event will allow them to tap into the region’s flourishing and lucrative gaming market.
“The inaugural gamescom asia comes at an exciting time as we are witnessing strong growth in the Asian games market. This event will offer games companies access to new business opportunities and connect international publishers, developers and professionals with the thriving games market in the region. Industry players can also exchange knowledge, share expertise and showcase their latest games at this premier platform,” said Mr Howie Lau, Chief Industry Development Officer, Infocomm Media Development Authority.
Mr Mathias Kuepper, Managing Director of Koelnmesse Singapore, added: “This is a launch event that we are all looking forward to. The region has been hungry for a Tier One gaming event and we now have all the ingredients to successfully cater to this need. With strong partnerships with GameStart, the Singapore government, and the gaming ecosystem, we are expecting to attract over 30,000 enthusiasts and gaming industry professionals to the inaugural gamescom asia.”
gamescom asia will complement the array of games-related events in Singapore, which include Singapore ComicCon, formerly known as the Singapore Toy, Game and Comic Convention, and GameStart Asia, a consumer video gaming convention.
“We are happy to announce the partnership between GameStart and gamescom. GameStart will now be handing over the reins to gamescom asia, and look forward to working closely with Koelnmesse Singapore to build on the current gaming community that GameStart has established over the years. We are extremely excited for what is to come and will be gearing up in full force as consultants for the event, bringing to the community and industry a bigger and more vibrant convention,” said Ms Elicia Lee, Founder of GameStart and gaming marketing firm Eliphant.
For more information on the event, visit www.gamescom.asia.
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About gamescom asia
gamescom asia will be the inaugural Asian edition of gamescom. Over 30,000 visitors regionally will be expected to gather in Singapore. With the business area, the entertainment area and the industry gaming conference, gamescom asia covers the entire diversity of the games culture. In 2020, gamescom asia will open its doors to conference delegates on Thursday 15 October, to all interested trade visitors on Friday, 16 October 2020 and to the public visitors on Saturday and Sunday, 17-18 of October 2020. gamescom asia is organised by Koelnmesse Singapore and supported by game - the German Games Industry Association.
gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. Hundreds of thousands of visitors from hundreds of countries celebrate the latest games live at the event in Cologne. They are joined by millions of fans across the globe on digital channels. With the business area, the entertainment area, the developer conference devcom, the gamescom congress and the gamescom city festival, gamescom covers games culture in all its diversity. In 2019, gamescom opens its doors to trade visitors on Tuesday, 20 August 2019, and to members of the public on Wednesday, 21 August 2019. gamescom is jointly organised by Koelnmesse and game - the German Games Industry Association.
About Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility:
Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, DMEXCO, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.
The next events:
gamescom, Cologne, Germany, 20-24.08.2019
DMEXCO, Cologne, Germany, 11-12.09.2019
photokina, Cologne, Germany, 27 -30.05.2020
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About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.