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Collaboration between Singapore Tourism Board and Warner Music Singapore sees the singer-songwriter unveil unexpected facets of Singapore through music and photography

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Local singer-songwriter Nathan Hartono gets creative in his interpretation of “Clouds. Made in Singapore.” as part of STB’s new social content series that spotlights Singapore’s iconic locations and hidden gems to inspire travel.


SINGAPORE, 26 October 2023 — Singapore Tourism Board (STB) announced its latest collaboration with Warner Music Singapore and homegrown talent Nathan Hartono to inspire travel to Singapore through music and photography.

As part of the collaboration, the singer-songwriter and his latest single “In the Clouds” will be featured in STB’s new social content series titled “Singapore Close-Ups”. This series is part of STB’s latest Made in Singapore global campaign, which spotlights how ordinary moments are transformed into extraordinary and unique experiences in Singapore.

The social content series will feature the works of talented local photographers such as Qi Hao, Yafiq Yusman and Lenne Chai, as they capture Singapore’s iconic locations and hidden gems in creative and unique ways. The photographers will convey stories of Singapore through their lens, uncovering diverse facets from lush urban greenery and heritage buildings, to art and food.

The first of the series, which launches today, features Hartono’s visual interpretation of “clouds”, to inspire discovery in Singapore.

Nathan Hartono said: “As someone who holds both Singapore and music close to my heart, this collaboration has been a dream come true. It showcases the charming and almost whimsical corners of this island, alongside my new single In the Clouds. I look forward to being part of this journey of discovery through photography, where we capture and appreciate the extraordinary moments made in Singapore.”

Beyond Singapore, Hartono has captivated the hearts of audiences in STB’s key markets such as China, Indonesia, Malaysia, Philippines and the United States with his soulful and charismatic performances. He recently released his debut major label studio album titled “The Great Regression” which represents a new phase in his artistic journey of self-discovery and innovation.

Ms Choo Huei Miin, Director, Brand, STB said: “As a multi-faceted artist, Nathan Hartono’s unwavering dedication to his craft while pushing boundaries in pursuit of artistic excellence is true to our Passion Made Possible brand. Through his creative photography and distinctive style in music, we hope to inspire more audiences to visit Singapore and discover its rich offerings.”

Mr Gerald Ang, Managing Director, Warner Music Singapore, said: “We are delighted to partner STB on this exciting collaboration that unveils the hidden facets of Singapore through the powerful combination of music and photography. Warner Music Singapore is proud to be part of Nathan Hartono’s journey as he captures the essence of the city in his unique and creative interpretation, introducing Singapore to his fans worldwide.”

STB’s collaboration with Warner Music Singapore and Nathan Hartono will culminate in a music video for “In the Clouds” that follows his journey in the pursuit of dreams. The video is set against the backdrop of Keong Saik and Tanjong Pagar – chic neighbourhoods with old-world charm that hold special meaning and memories for Hartono. The video will be released on 2 November.

The “Singapore Close-Up” series will roll out on @VisitSingapore TikTok, Instagram, Facebook and YouTube. Images are available here.

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About Made in Singapore

Made in Singapore is STB’s latest international campaign that aims to inspire travel to Singapore. True to the Passion Made Possible brand, the campaign highlights how Singapore makes unexpected, diverse and unique experiences possible, where the ordinary is made extraordinary.  

About the Singapore Tourism Board 

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. 

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About Warner Music Group

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over 1 million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company, as well as consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; and UPROXX, the youth culture destination. Follow WMG on Instagram, Twitter, LinkedIn, and Facebook.

About Warner Music Singapore

Registered for business in 1978, Warner Music Singapore has been a leading major record label in the country for international artists, as well as homegrown domestic talents such as J.M3, Nathan Hartono, and OHMYMEITING. Follow WM Singapore on Instagram, Twitter, TikTok, Youtube, and Facebook