As the top visitor source market for Singapore for the past three years, China is poised for recovery with positive sentiments towards Singapore. Amidst the current landscape, China‚Äôs domestic destinations and businesses have been doing well and introduced various innovative marketing ideas to engage their customers. 

With that, STB held the second run of the China Ready Webinar on 11 and 12 August 2021 and invited six Chinese digital giants- Alipay, Bytedance, MaFengWo, Meituan, Tencent and Group- where they provided Singapore tourism stakeholders with a more in-depth understanding of the unique digital ecosystem in China, how to leverage various platforms to reach out to our target audience in addition to latest Chinese consumer insights, case studies and opportunities for partnerships.

Session 1 on 11 August 2021: Bytedance, Group and Alipay:

03:34: STB presentation on Chinese consumer journey

26:24: Presentation by Bytedance

1:07:18: Presentation by Group

1:41:19: Presentation by Alipay 

Session 2 on 12 August 2021: Mafengwo, Meituan and Tencent:

03:47: STB presentation on Chinese consumer journey 

23:15: Presentation by Mafengwo

48:46: Presentation by Meituan

1:24:02: Presentation by Tencent 


*Due to confidentiality reasons, in-depth presentation materials may be obtained directly from the contact persons. 



Li Sheng Yue ( Group 

Edison Chen (


Angela Wang (


Yoyo Liu


Dining & Shopping: 

Overseas Lodging: Leon Guan (

Tickets & Travel: 


Kenneth Siow (
Irene He (