The Ascott Limited Case Study

What Industry does your organization fall within?

Arts Attractions Cruise Dining Entertainment Event Organisers Hotels Meetings, Incentive Travel, Conferences & Exhibitions (MICE) Retail Sports Technology / IT-related Tourist Guides Travel Agents

What best describes the key intent of the project that your organisation is seeking funding for?

Organise an event in Singapore. Deploying cruise ships in Singapore and/or developing initiatives that will grow the cruise industry. Enhance tourists' experience and satisfaction through development of tourism products (such as souvenirs and tours) and experiences (including virtual experiences leveraging on technology such as AR/VR). Create or rejuvenate a tourism product (such as standalone infrastructure development or major attraction) to heighten interest in Singapore as a tourist destination. Improve our organisation's and/or staff's capability and/or productivity. Conduct market feasibility study relating to the tourism sector. None of the above.

Is your organisation a Singapore-registered legal entity?

Yes No

Is your organisation an association?

Yes, we are a precinct association. Yes, we are an industry association in the core/key tourism industry. Yes, we are an industry association but not in the core/key tourism industry. No
Note: Core/key industry includes Attractions, Cruise, Hotels, MICE, Tourist Guides, Travel Agents, Arts, Dining, Entertainment, Retail

Is the project able to achieve one or more of the following outcome?

Increase no. of sailings to/from Singapore
Increase no. of foreign cruise passengers to Singapore through sailings to/from Singapore
Increase no. of pre/post nights for cruise passengers sailing to/from Singapore
Increase capability of industry players via cruise-specific industry training programmes
Strengthen the potential/ attractiveness of cruising in Singapore and/or Southeast Asia

Yes. No.

Is the project able to achieve one or more of the following?

Improve visitor satisfaction (especially foreign visitors)
Increase footfall
Increase revenue
Significant branding and PR value

Yes. No.

Is the project able to attract foreign visitors and contribute to foreign visitors' spend?

Yes. No.

Who will be the main target audience of your project?

Locals (i.e. Singapore citizens, permanent residents or foreigners residing in Singapore). Non-local (i.e. foreign visitors to Singapore) business delegates. Non-local (i.e. foreign visitors to Singapore) leisure consumers.

Is your project innovative and/or a new event in Singapore with tourism potential?

Yes. No.

What best describes your project?

We want to organise and/or bid to organise an association convention in Singapore. We want to organise a trade conference in Singapore. We want to organise an exhibition in Singapore. We want to hold our corporate activity (e.g. board meeting, incentive trip, etc) in Singapore. None of the above.

What best describes your project?

We want to organise an innovative and/or new event in Singapore. We want to organise an existing event in Singapore. None of the above.

What best describes your project?

We want to organize a new event with some tourism potential in Singapore. We want to organize a new event with high tourism potential in Singapore.

Does the event have proven track records in Singapore or overseas, and/or growth in tourism value such as growing foreign visitorship, and/or enhancement of precinct vibrancy etc?

Yes. No.

Does the project have a clear tourism focus (e.g. tourism-related trainings, tourism companies taking on capability development initiatives or technology companies creating technology products and services for the tourism businesses)?

Yes. No.

What best describes your project?

We want to upgrade our employees' and/or members' skill sets, and/or build talent(s) for the industry through training. We want to improve our productivity and competitiveness through capability development initiatives. We want to develop a technology product and/or service to improve the productivity of businesses in the tourism sector.

What Industry does your organization fall within?

Core tourism industries: Attractions, Cruise, Hotels, MICE, Tourist Guides, Travel Agents. Key tourism Industries: Arts, Dining, Entertainment, Retail. Others: e.g. Event Organisers, Sports, Technology/IT-related.

What Industry does your organization fall within?

Core tourism industries: Attractions, Cruise, Hotels, MICE, Tourist Guides, Travel Agents. Key tourism Industries: Arts, Dining, Entertainment, Retail. Others: e.g. Event Organisers*, Sports, Technology/IT-related.
*For EOs organizing MICE, pls select option (a).

What best describes your project?

We want to upgrade our employees' and/or members' skill sets, and/or build talent(s) for the industry through training. We want to improve our productivity and competitiveness through capability development initiatives. We want to develop a technology product and/or service to improve the productivity of businesses in the tourism sector.

What best describes your market feasibility study project?

We want to conduct a market study related to cruising from Singapore. We want to conduct a market study on the potential to create / rejuvenate a tourism product (such as standalone infrastructure development) in Singapore. We want to conduct a market study on the potential of holding our business event in Singapore.