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On 28 September 2021, STB Marketing College invited speakers from Sentosa to share how going back to the basics with 5 key principles helped the brand to remain relatable and relevant in spite of COVID-19, turning a crisis into an opportunity to cement Sentosa‚Äôs spot in the hearts and minds of locals.

Learn more about how consumer insights empower the delivery of brand experiences to drive brand love, the key strategic considerations for operational agility, as well as the tools and solutions available to support accurate measures of campaign effectiveness in this Masterclass.

 

Masterclass, 28 September 2021, Connecting with Consumers in A Time of Crisis