With a growing number of consumers focusing on sustainable travel, tourism marketers can no longer avoid the topic of sustainability. How should we think about sustainability practices in our marketing and how can it drive growth to our business? What are some ways to attract eco-conscious consumers? Join an insightful session on 27 September with an effectiveness expert from World Advertising Research Centre (WARC) to uncover trends and best practices at the next Masterclass by STB Marketing College.


In case you’ve missed the Masterclass session, here are the post-Masterclass resources for you:

1. Q&A Highlights
2. Key Session Takeaways by WARC