The current pandemic has revealed that now, more than ever, marketing capabilities are fundamental in enabling travel and tourism businesses to steer through opportunities and challenges for recovery in Singapore.

On 16 December, STB Marketing College hosted the second Masterclass Series webinar featuring guest speaker Nicholas Hall, founder of Digital Tourism Think Tank. In this Masterclass, learn about some of the major shifts that took place through 2020 and consider how to respond to them strategically as a customer-driven business. Nicholas shares a range of principles in building and adapting business with human-centered design – thereby making your customers that driving force behind your business growth.

Masterclass, 16 December, Charting Growth with Consumer Centricity