​​​​​​​​​​​​​​​​​​​​​​​​​​​

Asia’s robust economic growth has seen Singapore’s Business Travel and Meetings, Incentive Travel, Conventions and Exhibitions (MICE) industry continuing to thrive.

In 2014, Singapore hosted 3.2 million business visitors, and these visitors spent an estimated S$5.2 billion (excluding sightseeing, entertainment and gaming expenditure).

Singapore continues to establish thought-leadership through new compelling content in first-in-Asia events and first-in-Singapore events in 2014, 19th International Symposium on Formal Methods, Special Education Network In Asia (SENIA) Conference 2014 and International Conference on Interactive Digital Storytelling (ICIDS).

Singapore hosted major World Congresses and several key meetings including WTA Board Meeting and Global Advisory Council 2014 and the SPAR UK Convention 2014. Meanwhile, existing events such as the International Furniture Fair Singapore and BroadcastAsia continue to experience strong growth in attendance and/or exhibition space, signalling Singapore’s continued popularity as a MICE destination.

MORE ABOUT SINGAPORE'S MICE INDUSTRY

SECB Logo 
 

The Singapore Exhibition & Convention BureauTM (SECB)

SECB is the lead government agency that champions the business events industry in Singapore. It aims to establish Singapore as a dynamic business events destination where an ecosystem of ideas, people, and technology draws on vibrant knowledge and wide networks.


 

MORE ABOUT SECB


Grants and Incentives

SECB encourages the business events industry to anchor and grow quality events as well as catalyse the innovation of new content. It continues to support the evolving and varied needs of the industry and build a strong pipeline of business events in Singapore.

List of AIF Approved Events
​2015​2016​​2017
Aquarama 2015 & Pets Asia 2015​ITB Asia 2016​International Furniture Fair Singapore 2017
​Imdex Asia 2015​International Dental Exhibition and Meeting (IDEM) Singapore 2016​Sea Asia 2017
​Sea Asia 2015​International Furniture Fair Singapore 2016​IMDEX Asia 2017
​Tyrexpo Asia 2015​Food & Hotel Asia 2016​CommunicAsia 2017
​ITB Asia 2015​Medical Fair Asia 2016​BroadcastAsia 2017
​International Furniture Fair Singapore 2015​OSEA 2016​Tyrexpo Asia 2017
​Build Eco Xpo (BEX) Asia 2015​Asia Pacific Maritime 2016​MTA 2017
​MTA 2015​Singapore Airshow 2016​Build Eco Xpo (BEX) Asia 2017
​​BroadcastAsia 2015 & CommunicAsia 2015​Singapore International Water Week 2016Mostra Convegno Expocomfort (MICE) Asia 2017​
​Asia TV Forum & Market and ScreenSingapore 2015​CleanEnviro Summit 2016​Asia TV Forum & Market & ScreenSingapore 2017
​​​​CommunicAsia 2016 & EnterpriseIT 2016​ITB Asia 2017
​BroadcastAsia 2016
​Singapore Green Building Week 2016
​JEC Asia 2016
​Asia TV Forum & Market and ScreenSingapore 2016

*Note that the 2017 list is not exhaustiv​e. ​


 

Experience Programmes

SECB has partnered local tourism players to develop two programmes - In Singapore Incentives & Rewards (INSPIRE) and Singapore MICE Advantage Programme (SMAP) that enhance Singapore’s offerings as an award-winning MICE destination.


 

In Singapore Incentives & Rewards (INSPIRE)                  
In Singapore Incentives & Rewards (INSPIRE) is a rewards programme consisting of curated itineraries which centres on the best of Singapore's dining, entertainment and attractions suited for the respective markets. 

​SECB and its partners have launched packages with experiences that will appeal to incentive travellers from each market. These packages are not available for sale commercially. 

For more details on INSPIRE progammes, please click here.

 

Singapore MICE Advantage Programme (SMAP)
The Changi Airport Group, Singapore Airlines Limited and SECB have leveraged their combined experience in the meetings industry to develop the Singapore MICE Advantage Programme (SMAP). This programme offers enhanced meeting experiences for event organisers and overseas MICE visitors and is intended to complement the Business Events in Singapore (BEiS) incentive scheme currently offered by SECB.

With this programme, event organisers can look forward to cost savings and smoother event planning and operations. MICE delegates travelling to Singapore to attend SMAP-supported events can also enjoy exclusive airline and airport benefits.

For more details, please contact secb@stb.gov.sg.

Other Non-Financial Support

Other than providing financial support, SECB also offers non-financial support that may include our facilitation in securing venues; introductions with leading government agencies, local associations and business partners as well as marketing and publicity support such as street banner support, logo support and event listing here

Media Releases

Please click here for the latest press releases related to MICE. ​​

Awards & Accolades

MICE

  • Asia’s Top Convention City for the 14th consecutive year (International Congress and Convention Association Global Rankings 2015)

  • Top International Meeting City for the 9th consecutive year (Union of International Associations Global Rankings 2015)

  • Best BT MICE City (TTG Travel Awards 2015)

  • Top Asia Pacific Destination (INaugural CVENT Top 25 Asia Pacific Destinations 2016)

Pro-Business

  • Best Business City in South East Asia 2015 (Business Travellers Asia Pacific Travel Awards 2015)

  • World’s Easiest Place to do Business for the 9th time (Doing Business 2015 Report, World Bank)

  • Asia’s Best Country for Protection of Intellectual Property (The Global Competitiveness Report 2015-2016, World Economic Forum)

  • World's Most “Network Ready” Country (The Global Information Technology Report 2015, World Economic Forum)

Industry Resources

This section lists resources which the industry can tap on, such as research findings and the MICE 2020 Roadmap. For industry members who wish to receive a copy of the reports below, please email Seetha_ELANKOVAN@stb.gov.sg​ with your full name, designation, company, name of the report and its intended use. 

  • MICE 2020 Roadmap, 2014: The MICE 2020 Roadmap is a blueprint for the MICE destination that Singapore aspires to be. It is a culmination of one year of envisioning, deep-diving and ideating with the industry. The report highlights several core ideas and outlines the way forward with possible near and mid-term initiatives under each core idea.  

  • Business Visitor Needs Study, 2014: The focus of the study was to understand the needs of business event visitors and how Singapore has met these needs.

  • MICE Perception Study, 2014: The study aims to understand Singapore's current perceived positioning for the MICE sector.​​​

  • Environmental Sustainability in the Singapore Business Events Industry, 2015: This report reviews the current sustainability practices, key challenges and opportunities in the local business events industry. The best practices of industry members who have had notable success in promoting environmental sustainability are also highlighted in this report.     

Contact Information

For more information, please contact SECB at secb@stb.gov.sg​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​.​​​​​​​​​​​​​​