Sporting events showcase Singapore as a well-rounded, active, and exciting tourism destination.
The development of home-grown sporting events such as One FC and OCBC Cycle will further to add to the vibrancy of the ecosystem.
With the completion of the Sports Hub in 2014, Singapore will see more top stature events to complement its current exciting sports calendar, which includes world-class events such as the Formula 1® Singapore Grand Prix, the HSBC Women’s Championship, as well as the Women's Tennis Association Championships (WTA) Singapore.
STB believes these exciting developments taking place in the sports industry will open up new business prospects to sports rights owners, sanctioning bodies, media companies and event organisers. The team works closely with these industry partners to anchor world class sporting events and explore possibilities of how Singapore can be an innovative launch pad into Asia.
Besides industry partners, STB's Sports Division also works very closely with other Divisions within STB and other government agencies to take a holistic approach to develop innovative and interesting concepts around world-class sporting events.