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​Into its 7th year, Orchard Road's most anticipated fashion event for the precinct, Samsung Fashion Steps Out @ Orchard (FSO), returns for a six-week extravaganza from 25 March to 8 May 2016. FSO is an annual event organised by the Orchard Road Business Association, and supported by the Singapore Tourism Board and MasterCard, with Samsung Electronics Co. Ltd as the event's Title Sponsor and Official Technology Partner.

This year, Singapore's fashion doyen Daniel Boey*, one of the most sought-after fashion and lifestyle event curators in Asia, will make his debut and lend his expertise as the show producer for Style Parade. Style Parade will feature a wide range of fashion styles from a collection of well-known local and international labels such as Revasseur, Maison Thomas Wee, PHANTACi and G-Star. Taking place on Saturday, 26 March, a stretch of Singapore's prime Orchard Road shopping belt will be centre stage and the runway for this fashion spectacular, serving also as a curtain raiser for FSO.​


Orchard Road will then transform from a fashion runway to party central as Zouk's very own anchor resident deejay, DJ Hong, gets everyone moving to the beat, an experience exclusive to Orchard Road. Throughout the six weeks, keep your eyes peeled for an array of exciting lifestyle and fashion-inspired experiences provided by Orchard Road's own hotels, retail and F&B establishments. For more information, please visit


*Daniel Boey has worked for high profile clients such as Christian Dior, Louis Vuitton, Loewe, Fendi, and Tiffany. His extensive portfolio includes some of the most highly publicised fashion events in the region.​​​​