13 April 2017, Singapore – Singapore
Tourism Board (STB) and The Walt Disney Company Southeast Asia (Disney) today announced
a three-year collaboration, aimed at providing unique and fun experiences
themed around Disney’s biggest brands and most popular stories and characters. As
part of the collaboration, locals and visitors to Singapore will be entertained
with a range of exciting experiential activities starting with Star Wars, followed
by Marvel and Disney Animation/Disney Pixar themes in 2018 and 2019
celebration of the 40th anniversary of Star Wars in 2017, the collaboration
will kick off with STAR WARS DAY: MAY THE 4TH BE WITH YOU Festival,
a three-day Star Wars festival held at Gardens by the Bay, followed by other
exciting Star Wars-themed activations held in the second half of 2017.
Chief Executive, Singapore Tourism Board said, “We are delighted to collaborate
with Disney to create a range of exciting activations, adding vibrancy to our
existing events calendar and attracting visitors from the Southeast Asia region
and beyond. The multi-year activations will profile our attractions and
precincts in Singapore, beginning with Gardens by the Bay for the Star Wars
festival held in May. Our collaboration with Disney will also offer plentiful
opportunities for local event organisers and SMEs to grow their businesses and
enhance their capabilities in world class branded entertainment events.”
“Everything we do at Disney is about connecting with our fans and
families with our world class storytelling and beloved characters. A
first-of-its-kind with a national tourism body in Southeast Asia, this multi-year
collaboration with the Singapore Tourism Board provides more exciting
opportunities and unique experiences for us to take the Disney brand of
storytelling closer to our Singapore fans as well as visitors from the region,”
said Rob Gilby, Managing Director, The Walt Disney Company Southeast Asia.
About STAR WARS DAY: MAY THE 4TH
BE WITH YOU Festival at Gardens by the Bay
On May the 4th,
the fan-celebrated Star Wars Day, a three-day festival will kick off the first event
of the collaboration. Organised by local event organiser, Esprimo, with Gardens
by the Bay as an event partner, the highly anticipated STAR WARS DAY: MAY
THE 4TH BE WITH YOU Festival will take place from 4–6 May
· The highlight
of the festival is SaberTrees, which will be Southeast Asia’s largest
lightsaber light-up activation where the iconic Supertrees at Gardens by the
Bay will be transformed into lightsabers.
· This will be
complemented by Garden Rhapsody: STAR WARSTM Edition,
a stunning light and music show. In addition, visitors can also look forward to
interactions and photo opportunities with Chewbacca and Kylo Ren who will be
making their first ever appearance in the city.
· Another festival
highlight is the first-ever Star Wars Run (6 May) to be held in Singapore which
includes a 4.5km fun run and 10km competitive race.
festival events include a Star Wars-themed Silent Disco (5 & 6 May), outdoor
movie screening of Star Wars: The Force Awakens (6 May) and other Star Wars-themed
In the second half of this year, fans can also look forward to more
unique Star Wars experiences held in Singapore. Detailed information will be
announced closer to the date.
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About The Walt Disney Company in Southeast Asia
The Walt Disney Company has been active in Southeast Asia since 1995 when Disney Channel first launched in Malaysia. With six Disney offices in the region including Malaysia, Thailand, Indonesia, Vietnam and the Philippines, the Disney brand has a strong affinity with Southeast Asian families and fans.
Disney is one of the most active and largest global entertainment companies in the region with diversified businesses in film, consumer products, publishing, mobile content, television and family entertainment. There are three business segments in the region:
•Media Networks – Disney Channels, Disney Media Distribution, Disney Interactive, Maker Studios and ESPN
•Studio Entertainment – Walt Disney Studios Motion Pictures International, Walt Disney Studios Home Entertainment, Disney Theatrical Group
•Disney Consumer Products – Consumer Products, Publishing
For more information, please visit www.Disney.sg
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore's key service sectors. Working in close partnership with industry and community, STB aims to shape a dynamic tourism landscape and differentiate Singapore as a vibrant and inspiring destination through the "YourSingapore" brand. For more information, visit www.stb.gov.sg or www.yoursingapore.com or follow us on Twitter @STB_sg (https://twitter.com/stb_sg).