Singapore, 19 May 2017 – The Singapore
Tourism Board (STB) is crowdsourcing
for innovative solutions to address key issues and opportunities in the hotel
and travel agent industries through the Tourism Innovation Challenges organised
for Hotels and Travel Agents. The Call-for-Proposal for these two (2) Challenges
will run in tandem and is open from 18 May to 28 August 2017.
The Challenges are held in partnership with Singapore
Hotel Association (SHA) and the National Association of Travel Agents Singapore
(NATAS) respectively, and supported by the Agency for Science, Technology and
Research’s (A*STAR) commercialisation arm - Exploit Technologies Pte Ltd
(ETPL), Infocomm Media Development Authority (IMDA), NUS Enterprise, and Singapore
Infocomm Technology Federation (SiTF).
STB Chief Technology Officer Mr Quek Choon Yang shared
that, “With manpower constraints and rising consumer demands, our core
industries of hotels and travel agents need to look for creative ways to build
customer loyalty and improve efficiencies. We are therefore putting out these
Tourism Innovation Challenges to elicit smart and innovative technology
solutions that can best address issues faced by our hotels and travel agents.”
The Tourism Innovation Challenges aim to continue the
momentum of business transformation, technology adoption and manpower
optimisation for industries that has been brought about by the launch of STB’s Hotel Industry Transformation Map (ITM) and
Travel Agent Roadmap in 2016.
Interested companies can respond with creative and scalable
technology solutions tailored to address problem statements developed through the
engagement sessions that STB had conducted with hotels and travel agents. These
problem statements cover a range of areas which the industry stakeholders hope
to improve on, such as understanding customers’ demands, anticipating
customers’ behaviour and enhancing experience delivery. The problem statements
can be found in Annex A.
The proposed solutions may be rooted in big data and analytics, artificial intelligence, cognitive computing, robotics,
material sciences or other relevant technologies. Proposals will be evaluated
based on their ingenuity and their ability to best address the problem areas,
as well as companies’ track records and competencies. Selected proposals will be funded by STB for up to 70%
of qualifying costs, to deliver feasible prototypes for trial and eventual
implementation if the trial is deemed successful.
Apart from funding support, STB will also be conducting networking and
business matching sessions to connect technology solution providers with hotels
and travel agents. These sessions aim to help technology solution providers to
better understand the industry’s challenges and to find pilot users to partner
in developing their solution prototypes.
The Tourism Innovation Challenges are open to all Singapore-registered
technology solutions providers. Interested parties are encouraged to register via
email to firstname.lastname@example.org for the respective briefing sessions with your
company name, name of attendees and designations, and contact details. Companies
may also register for both sessions. Registrations will close by 19 May 2017.
Innovation Challenge: 22 May 2017, 10 am
Agent Innovation Challenge: 22 May 2017, 3 pm
For more details, please refer to https://www.stb.gov.sg/trade-events/Pages/Tourism-Innovation-Challenges.aspx.
About the Singapore Tourism Board
The Singapore Tourism
Board (STB) is a leading economic development agency in tourism, one of
Singapore’s key service sectors. Known for partnership, innovation and
excellence, STB champions tourism, making it a key economic driver for
Singapore. We aim to differentiate and market Singapore as a must-visit
destination offering a concentration of user-centric and enriching experiences
through the “YourSingapore” brand. For more information, visit www.stb.gov.sg or www.visitsingapore.com or follow us on Twitter @STB_sg (https://twitter.com/stb_sg).