Hangzhou and Singapore – Sep 25th, 2017 – Alipay, the world’s largest online and mobile payment platform operated
by Ant Financial Services Group (Ant Financial), has signed a Memorandum of
Understanding (MOU) with the Singapore Tourism Board (STB) to enhance Chinese tourists’
overall experience in Singapore.
Under the MOU, Alipay and STB will cross-share relevant
and up-to-date content about Singapore on both Alipay’s platforms and STB’s
Tourism Information and Services Hub (TIH).
This aims to increase exposure of Singapore’s offerings from various tourism
businesses and provide Chinese tourists better information access before and
during their trips to Singapore.
Alipay and STB will also share data and analytics on
trends in Chinese travel to Singapore with tourism industry stakeholders in
Singapore. This will help the industry better understand and target Chinese
consumers with more relevant products and experiences.
both parties will explore co-investment in joint-marketing initiatives to
market destination Singapore and Alipay merchants with the objective of
increasing visit spend via Alipay platforms.
with the Singapore Tourism Board will help us present the best of Singapore to
our users. Alipay is dedicated to bringing Chinese visitors and local merchants
reliable, convenient and efficient ways of traveling and doing business,” said Tony
Tai, Global Head of Marketing and Operations, Alipay. “With our joint effort on
content, data analytics and marketing, we will understand Chinese customers and
local merchants better, making visits more enjoyable and businesses more
Choon Yang, Chief Technology Officer of Singapore Tourism Board, shared, “This collaboration forms part of our overall strategy to better engage our
visitors through digital channels. With a like-minded partner such as Alipay, we
will be able to better understand our Chinese visitors’ needs. In line with our
new destination brand “Passion Made Possible”, our Chinese visitors are also
encouraged to share and deepen their passions in Singapore easily and
conveniently through Alipay’s platforms. This will
in turn increase overall visitor satisfaction, increase tourism receipts and
drive repeat visits.”
Alipay, which has been actively driving a “smart” lifestyle in Mainland
China and overseas, first
became a payment option in Singapore in 2015. Today, it is accepted by over
2,000 Singapore merchants, including Universal Studios Singapore, Resorts World
Sentosa, Singapore Zoo, department stores under Metro and Robinsons, and several
hawker centers. Alipay is also accepted in over 80 per cent of taxis across the
city. Payment through Alipay can be made simply by scanning a QR code, a method
widely adopted by many residents in China.
China contributed the largest share of tourism
receipts and second largest share of visitor arrivals to Singapore
last year. Chinese visitor arrivals to Singapore continue to grow this year, with
about 1.9 million recorded from January to July 2017, a year-on-year increase
of 7 per cent. Notably, year-to-date July 2017 visitor arrivals from STB’s
targeted tier 2 cities
grew 15 per cent year-on-year to 563,000 and Chinese visitors travelling to
Singapore as a single destination grew 15 per cent.
1] The Tourism Information and Services Hub (TIH) is a B2B platform developed by STB which allows businesses to both contribute and access the most up-to-date information and travel services.
 STB Tourism Statistics 2016
 Targeted tier 2 cities: Chongqing, Fuzhou, Haikou, Kunming, Nanjing, Ningbo, Qingdao, Shenyang, Tianjin, Wuhan, Xiamen, Xi’an, Changsha, Jinan, Nanning, and Zhengzhou.
# # # # #
Operated by Ant Financial
Services Group, Alipay is the world’s largest mobile and online payment
platform. Launched in 2004, Alipay currently has over 520 million active users
and over 450 financial institution partners globally. Alipay has evolved from a
digital wallet to a lifestyle enabler. Users can hail a taxi, book a hotel, buy
movie tickets, pay utility bills, make appointments with doctors, or purchase
wealth management products directly from within the app. In addition to online
payments, Alipay is expanding to in-store offline payments both inside and
outside of China. Over 10 million brick-and-mortar merchants now accept Alipay
across China. Alipay’s in-store payment service is covering more than 30
countries across the world, and tax reimbursement via Alipay is supported in 24
countries and regions. Alipay works with over 250 overseas financial
institutions and payment solution providers to enable cross-border payments for
Chinese travelling overseas and overseas customers who purchase products from
Chinese e-commerce sites. Alipay currently supports 19 currencies.
About Ant Financial
Ant Financial Services Group is
focused on serving small and micro enterprises, as well as individuals. With
the vision “bring the world equal opportunities,” Ant Financial is dedicated to
building an open ecosystem of Internet thinking and technologies while working
with other financial institutions to support the future financial needs of
society. Businesses operated by Ant Financial Services Group include Alipay,
Ant Fortune, Zhima Credit and MYbank.
For more information on Ant
Financial, please visit our website at www.antgroup.com; or follow us on
About Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead
development agency for tourism, one of Singapore’s key economic sectors.
Together with industry partners and the community, we shape a dynamic Singapore
tourism landscape. We bring the Passion Made Possible brand to life by
differentiating Singapore as a vibrant destination that inspires people to
share and deepen their passions. For more information, visit www.stb.gov.sg or
www.visitsingapore.com or follow us on Twitter @STB_sg