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Collaboration on content, data analytics and marketing will enable a more personalised and enriched Singapore experience for Chinese tourists

​​​​Hangzhou and Singapore Sep 25th, 2017 Alipay, the world’s largest online and mobile payment platform operated by Ant Financial Services Group (Ant Financial), has signed a Memorandum of Understanding (MOU​​​​​) with the Singapore Tourism Board (STB) to enhance Chinese tourists’ overall experience in Singapore.


Under the MOU, Alipay and STB will cross-share relevant and up-to-date content about Singapore on both Alipay’s platforms and STB’s Tourism Information and Services Hub (TIH)[1]. This aims to increase exposure of Singapore’s offerings from various tourism businesses and provide Chinese tourists better information access before and during their trips to Singapore.


Alipay and STB will also share data and analytics on trends in Chinese travel to Singapore with tourism industry stakeholders in Singapore. This will help the industry better understand and target Chinese consumers with more relevant products and experiences.

In addition, both parties will explore co-investment in joint-marketing initiatives to market destination Singapore and Alipay merchants with the objective of increasing visit spend via Alipay platforms.

“Partnering with the Singapore Tourism Board will help us present the best of Singapore to our users. Alipay is dedicated to bringing Chinese visitors and local merchants reliable, convenient and efficient ways of traveling and doing business,” said Tony Tai, Global Head of Marketing and Operations, Alipay. “With our joint effort on content, data analytics and marketing, we will understand Chinese customers and local merchants better, making visits more enjoyable and businesses more efficient.”


Quek Choon Yang, Chief Technology Officer of Singapore Tourism Board, shared, “This collaboration forms part of our overall strategy to better engage our visitors through digital channels. With a like-minded partner such as Alipay, we will be able to better understand our Chinese visitors’ needs. In line with our new destination brand “Passion Made Possible”, our Chinese visitors are also encouraged to share and deepen their passions in Singapore easily and conveniently through Alipay’s platforms. This will in turn increase overall visitor satisfaction, increase tourism receipts and drive repeat visits.”


Alipay, which has been actively driving a “smart” lifestyle in Mainland China and overseas, first became a payment option in Singapore in 2015. Today, it is accepted by over 2,000 Singapore merchants, including Universal Studios Singapore, Resorts World Sentosa, Singapore Zoo, department stores under Metro and Robinsons, and several hawker centers. Alipay is also accepted in over 80 per cent of taxis across the city. Payment through Alipay can be made simply by scanning a QR code, a method widely adopted by many residents in China.


China contributed the largest share of tourism receipts and second largest share of visitor arrivals to Singapore[2] last year. Chinese visitor arrivals to Singapore continue to grow this year, with about 1.9 million recorded from January to July 2017, a year-on-year increase of 7 per cent. Notably, year-to-date July 2017 visitor arrivals from STB’s targeted tier 2 cities[3] grew 15 per cent year-on-year to 563,000 and Chinese visitors travelling to Singapore as a single destination grew 15 per cent.


1] The Tourism Information and Services Hub (TIH) is a B2B platform developed by STB which allows businesses to both contribute and access the most up-to-date information and travel services.

[2] STB Tourism Statistics 2016

[3] Targeted tier 2 cities: Chongqing, Fuzhou, Haikou, Kunming, Nanjing, Ningbo, Qingdao, Shenyang, Tianjin, Wuhan, Xiamen, Xi’an, Changsha, Jinan, Nanning, and Zhengzhou.

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About Alipay

Operated by Ant Financial Services Group, Alipay is the world’s largest mobile and online payment platform. Launched in 2004, Alipay currently has over 520 million active users and over 450 financial institution partners globally. Alipay has evolved from a digital wallet to a lifestyle enabler. Users can hail a taxi, book a hotel, buy movie tickets, pay utility bills, make appointments with doctors, or purchase wealth management products directly from within the app. In addition to online payments, Alipay is expanding to in-store offline payments both inside and outside of China. Over 10 million brick-and-mortar merchants now accept Alipay across China. Alipay’s in-store payment service is covering more than 30 countries across the world, and tax reimbursement via Alipay is supported in 24 countries and regions. Alipay works with over 250 overseas financial institutions and payment solution providers to enable cross-border payments for Chinese travelling overseas and overseas customers who purchase products from Chinese e-commerce sites. Alipay currently supports 19 currencies.

About Ant Financial

Ant Financial Services Group is focused on serving small and micro enterprises, as well as individuals. With the vision “bring the world equal opportunities,” Ant Financial is dedicated to building an open ecosystem of Internet thinking and technologies while working with other financial institutions to support the future financial needs of society. Businesses operated by Ant Financial Services Group include Alipay, Ant Fortune, Zhima Credit and MYbank.


For more information on Ant Financial, please visit our website at; or follow us on Twitter @AntFinancial.


About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. For more information, visit or or follow us on Twitter @STB_sg (