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·         Month-long Singapore Tennis Festival and other lifestyle events to take place nationwide in lead up to the WTA Finals Singapore
·         Singapore Tennis Festival Experience Tour to make it accessible for everyone to experience Tennis and watch the greatest WTA superstars in action
·         STB-organised Courtside@CHIJMES lifestyle programme to augment visitor experience at WTA Finals and boost appeal of season finale in women's tennis

Singapore, 1 October 2017 – With the 2017 BNP Paribas WTA Finals Singapore Presented by SC Global less than a month away, Singapore is set to come alive in October with a series of tennis and lifestyle-related activities lined up for both sports and non-sports fans.

In conjunction with the WTA Finals, ActiveSG will be launching today the inaugural Singapore Tennis Festival – a month-long event for Singaporeans to experience and find out more about the sport. The festival will offer various opportunities to participate in tennis-themed carnivals, competitions, clinics, try-outs and meet like-minded friends.

There are more than 35 events taking place during the festival, many of which are organised by corporate and community partners.

Mr Lim Teck Yin, CEO, Sport Singapore, said, "The Singapore Tennis Festival comes on the back of the successful Singapore Football Week where we saw many people coming together to play football  then afterwards head to the Sports Hub to watch the International Champions Cup."

"Like the Formula 1 Singapore Grand Prix and 2017 International Champions Cup Singapore, the WTA Finals offers the chance for people to experience and be inspired by world-class sporting action. Through the Singapore Tennis Festival, we want to acquaint more people with Tennis so they are able to better appreciate the tennis action on show during the WTA Finals and build an affinity with the sport," Mr Lim added.

Learn, Play and Appreciate Tennis at the Singapore Tennis Festival Experience Tour

As part of the festival, there will also be a Singapore Tennis Festival Experience Tour taking place at the Sports Hub from 22-29 October.

Designed to offer an all-encompassing Tennis experience, participants will not only be able to watch the athletes in action during the WTA Finals but also get the chance to take part in fun activities such as Virtual Tennis, and play tennis with our Team Singapore athletes.

For those without experience in tennis, the tour can also be tailored to introduce participants to the sport and teach them the basics of playing the sport.

Mr Lai Chin Kwang, Chief, ActiveSG said, "There is no better way to find out why Tennis is one of the most popular sports around than to pick up a racquet and experience it first-hand. The Singapore Tennis Festival Experience Tour will give participants the chance to enjoy Tennis and hopefully inspire them to see the sport as one which they will love to play and watch regularly."

To find out more info about the Singapore Tennis Festival and the Experience Tour, visit www.tennisfest.sg.

Augmenting visitor experience at the 2017 WTA Finals Singapore through STB's Courtside@CHIJMES lifestyle programme

Attendees at this year's WTA Finals will also be able to immerse themselves in more than just tennis mania. Working with partners across various industries, the Singapore Tourism Board (STB) is organising Courtside@CHIJMES, a slew of lifestyle activities that will entertain visitors and locals through the duration of the Finals from Oct 20 to Oct 29.

The WTA Finals Doubles Draw Ceremony will be held at Courtside@CHIJMES this year. Fans will get a chance to see their favourite WTA doubles stars outside of the WTA Finals tournament and Fan Village. This event is open to the public and will take place on Tuesday, 24 October 2017.

As part of STB's efforts to augment the visitor experience while creating vibrancy in Singapore during sporting events such as the WTA Finals, the Courtside@CHIJMES programme line-up includes a morning fitness workout; a health and wellness bazaar; and a kids' carnival with tennis-themed activities. WTA Finals ticketholders will also enjoy promotional deals for the variety of F&B merchants at CHIJMES.

Said Ms Jean Ng, Director, Sports, Singapore Tourism Board: "The Courtside@CHIJMES programme will strengthen the appeal of the WTA Finals Singapore as one of our top sports events amongst sports enthusiasts. Specially designed to complement the WTA Finals, this programme would entertain and inspire visitors to also explore more of what Singapore can offer during this exciting period."

Full details on Courtside@CHIJMES can be found at http://www.timeout.com/singapore/things-to-do/courtside-chijmes.

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About ActiveSG

As a key recommendation of Vision 2030 – Singapore's master plan for sports, ActiveSG was launched in April 2014 as the national movement for sport and physical activity. ActiveSG aims to create a sporting ecosystem that provides innovative and experiential sport related programmes at sports centres island-wide. This movement will act as an enabler to build a community for individuals, families and organisations from different zones where Singaporeans can come together to learn, train, compete and host a range of sports. Working together with communities, National Sports Associations (NSAs), schools, corporations, public agencies and interest groups, ActiveSG aims to co-create programmes that are affordable and inclusive for all skill levels and age groups.

To find out more, visit our website www.myactivesg.com or follow us at www.facebook.com/myActiveSG.

About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

For more information, visit www.stb.gov.sg or www.visitsingapore.com or follow us on Twitter @STB_sg (https://twitter.com/stb_sg).​​