Annual Reports  

​Our 2016/2017 Annual Report: Powered by Passion is a tribute to all who have helped make Singapore a top destination in one way or another. 

The Tourism sector saw a record year in 2016 for both tourism receipts and international visitor arrivals. This good result would not have been possible without the passion and determination of our tourism partners. 2017 also saw the unveiling of STB's brand Passion Made Possible , which was developed jointly with the Economic Development Board (EDB).  

The Annual Report can be accessed here.

View past Annual Reports.​


Tourism Industry Conference Paper

 

The Tourism Industry Conference Paper 2013 assesses the medium term outlook for the tourism sector and outlines STB’s strategies to secure quality tourism growth. The paper can be accessed here.


 


 


 


 

 
Marketing Strategy Report 
  

Singapore Tourism Board's medium-term marketing strategy aims to rally the industry in tackling the increasingly complex tourism landscape. Grounded in insights and research, the marketing strategy was developed through in-depth study, analysis and consultation with local and international experts and industry players across the fields of marketing and travel. The vision for Destination Singapore is to build on our foundational strengths to achieve agile, bold and creative destination marketing that inspires and delivers results. Read the full report here​.