Annual Reports  

The Singapore Tourism Board's FY2015/2016 Annual Report themed "Together" captures the synergies between the STB and our tourism partners in promoting Singapore to the world as a premier destination for leisure and business. Through close collaborations with our industry stakeholders, the STB has been able to stay the course towards our goal of Quality Tourism and grow the tourism industry sustainably. The Annual Report can be accessed here.

View past Annual Reports.​

Tourism Industry Conference Paper


The Tourism Industry Conference Paper 2013 assesses the medium term outlook for the tourism sector and outlines STB’s strategies to secure quality tourism growth. The paper can be accessed here.





Marketing Strategy Report 

Singapore Tourism Board's medium-term marketing strategy aims to rally the industry in tackling the increasingly complex tourism landscape. Grounded in insights and research, the marketing strategy was developed through in-depth study, analysis and consultation with local and international experts and industry players across the fields of marketing and travel. The vision for Destination Singapore is to build on our foundational strengths to achieve agile, bold and creative destination marketing that inspires and delivers results. 
Read the full report here​.