Dear Singapore Industry Partners,


1. In partnership with Singapore Airlines, the Singapore Tourism Board (STB) Europe will be organising a European Trade Familiarisation Trip from 24 February – 4 March 2019 to Singapore for up to 90 key travel trade players from Europe. The group will consist of tour operators, travel agents, cruise agents and OTA's of decision-making level and frontline agents.

2.  The main objective of this fam is to promote Singapore as an attractive leisure destination, increase awareness of Singapore's passion tours and experiences and ultimately to increase the average length of stay from each market.

3.  As the agents will be arriving from various markets, the arrival and departure dates will be staggered, as follows: 

Germany / Switzerland / France / Italy
Arrival: 25 February 2019
Departure: 1 March 2019

 UK / Denmark / Sweden / Russia
Arrival: 27 February 2019
Departure: 3 March 2019 (for UK, Sweden & Russia)
Departure: 4 March 2019 (for Denmark)

 4.  The breakdown of markets is as follows:​

MarketNumber of Agents per market
Scandinavia (Denmark & Sweden)15
European OTAs5

In addition to the above, STB and SIA reps will also join the Fam.

5.       Each market will have their own individual itinerary, to accommodate their market needs. Where possible, the entire group will come together in the evenings. The Swiss Germans will join the German itinerary and the Swiss French with join the French itinerary. A draft programme is tabled below:

Mon 25 Feb

Tues 26 Feb


Wed 27 FebThurs 28 FebFri 1 MarSat 2 MarSun 3 MarMon 4 Mar
  • Arrival of first group of agents at various times
  • Afternoon & evening itinerary
  • Full day & evening itinerary including lunch & dinner
  • Arrival of second batch of agents at various times
  • Full day itinerary including lunch & dinner
  • Full day & evening itinerary including lunch
  • Trade Engagement Session in the evening
  • Full day & evening itinerary including lunch & dinner
  • First group of agents depart at various timings
  • Full day & evening itinerary including lunch & dinner

  • Full day itinerary
  • Second group of agents depart at various times
  • Departure of Danish agents

6.       The best way to demonstrate Singapore's offerings is to showcase to the agents a variety of experiences related to Singapore's Passion Tribes. As such, STB would like to invite Singapore stakeholders for full/partial sponsorship for the following goods and services:

 a) Accommodation for up to 100 pax (final numbers TBC) including SIA representatives for 4 nights for the majority of the markets & 5 nights for the Danish market (including early check-in/late check-out) from 25 February – 4 March 2019.

  • Hotels should be 4 or 5 Star and appeal to consumers from Europe.
  • Hotels must be able to accommodate the entire group from at least 1 market, including representatives (if any).
  • Hotels should accommodate early check-in and late check-out based on flight timings, or at a minimum have facilities where the group can freshen up/shower for arrival and departure dates.

b) Hosting of Attraction Experiences

  • ​​​Access to attractions / tours for up to 100 pax (including agents, SIA representatives and guides). Groups will be split up by markets, as per above.

c) Hosting of Dinner

  • Dinner to accommodate up to 110 pax (including agents, SIA representatives and guides)
  • Dinner should ideally be a 3 course menu at minimum, showcasing local food
  • Service should not take more than 2.5 hours
  • Venue must be able to cater to dietary requirements if applicable (e.g. gluten free, vegan, vegetarian, nut allergies, etc.). A full list of dietary requirements will be provided once participants have been confirme
7.   STB reserves the right to award the sponsorship in full or in parts, to multiple Singapore stakeholders or not to award anyone.

8.   If you are interested or if you require further clarifications, please contact Michelle Lai at, Kevin Dragon at or Melanie Jones at

 9..  We look forward to your support and hope that you can support us in making this Fam possible in Singapore.

Yours sincerely

Event Details

Event Date:
24 Feb - 04 Mar 2019

Singapore, 24 February – 4 March 2019

Michelle Lai at,
Kevin Dragon at
Melanie Jones at


STB-Organised Events