Dear Singapore Travel Industry Partner,

For Participation: 

1)         STB India's MICE Event in Mumbai (14 January 2019);

2)         South Asian Trade and Travel Exhibition (SATTE), New Delhi (16 Jan to 18 Jan 2019)

Greetings from Singapore Tourism Board (STB) India Regional Office!

​As part of STB India's trade engagement strategy, we have planned for the above MICE event and SATTE 2019 to reach out to the travel trade intermediaries as well as create a single platform involving industry partners from both Singapore and India to conduct product update sessions and facilitate business networking opportunities.

S​TB India has had tremendous support from our Singapore stakeholders and Indian counterparts for the trade roadshows organised across the various cities in India over the past years. In 2018, STB conducted roadshows in 10 cities including tier 2 cities and saw a good turnout of local agents and Singapore stakeholders convening to promote and drive travel business to Singapore.

India is a key source market for Singapore Tourism registering a positive growth year-on-year. To sustain this positive market growth, it is important we continue to deepen engagement with our trade partners. 

We would like to invite you to join us for the MICE event in Mumbai and SATTE 2019 in Delhi, with the key objectives:

a. To provide an overview of the new Singapore Tourism Board's unified brand of "Passion Made Possible" and the global launch events, activations and to collaborate with trade partners to promote brand-related travel packages to Singapore.

b. To heighten and strengthen the awareness of Singapore as a compelling leisure and MICE destination, by encouraging the trade to update their product itineraries with the latest products and offerings available in Singapore.

c.  To increase Singapore trade partners' business opportunities by building networks and reinforcing relationships in the key markets across India.

d. To get in-market feedback from the trade and better understand the needs of the travelers from different regions/cities across India, as this will enable us to develop and customize the product offering and packages to the different regions.


Please note that there will be a maximum limit of two (2) representatives per organisation at both the MICE event and SATTE 2019.

Participation Fees:

There is no participation fee for the MICE event in Mumbai.

For participation under the Singapore pavilion at SATTE 2019, New Delhi (16 Jan to 18 Jan 2019),

there will be a fee of SGD 1,500 (limited to 2 exhibition badges).

Please note that withdrawal upon successful registration will be subjected to penalties as per the Terms and Conditions of Participation, found on the STB corporate website. ​

Participation and/or partnership in these trade events are bound by the Terms and Conditions of Participation. By registering your interest to participate, you acknowledge acceptance and compliance with the Terms and Conditions of Participation.


Registration for participation for the roadshow will be considered strictly upon submission of your Online Registration Form, but the Board reserves the right to decide on the final shortlisted participants. Kindly complete the  Registration Form​ to confirm your participation in the MICE Event and/or SATTE 2019, and send the completed form to by Friday 30th November 2018. A confirmation email will be sent to the shortlisted companies/participants by 10th Dec 2018.

​Should you have any queries or clarifications, please do not hesitate to contact the following officers:

 We look forward to your support and participation. 

Event Details

Event Date:
14 Jan - 15 Jan 2019

Mumbai, India

Contacts: (MICE Event in Mumbai)


STB-Organised Events