Partnerships
GetYourGuide and Singapore Tourism Board Sign Memorandum of Understanding to Develop and Promote Singapore Tours and Experiences Globally
15 October 2026
A new partnership between GetYourGuide and the Singapore Tourism Board aims to strengthen the development, distribution, and promotion of Singapore's diverse tours.
Johannes Reck, Chief Executive Officer and co-founder, GetYourGuide and Melissa Ow, Chief Executive, Singapore Tourism Board
BERLIN, Oct. 15, 2026 — GetYourGuide, the global marketplace for travel experiences, and the Singapore Tourism Board (STB), have signed a two-year Memorandum of Understanding (MoU) to strengthen the development, distribution and promotion of Singapore’s diverse tourism tours and experiences to travellers around the world.
The MoU was signed at GetYourGuide's Berlin headquarters by Johannes Reck, CEO and co-founder of GetYourGuide and Melissa Ow, Chief Executive of STB.
The partnership will leverage GetYourGuide’s deep understanding of traveller needs and insights to build a good supply of quality tours and experiences and drive more tourist consumption and spending in Singapore. It is structured around three key areas:
Market Insights: GetYourGuide and STB will share insights into traveller preferences and demand to identify opportunities to enhance Singapore’s tourism experiences and better meet the needs of international visitors.
Co-ideation: Both parties will work with tourism stakeholders and experience providers to identify and develop new or enhanced Singapore experiences that reflect evolving traveller interests and broaden the range of experiences available to visitors.
Joint marketing: Both parties will explore joint marketing initiatives to raise the visibility of Singapore’s tourism experiences and inspire travellers to discover more of what the destination has to offer.
Notably, the agreement marks GetYourGuide’s first international destination marketing partnership outside Germany, where the company is based, underscoring the strategic importance of Singapore’s standing as a premier destination amidst GetYourGuide’s growth in the region.
"At GetYourGuide, we look forward to connecting Singapore's attractions and experience providers with global travellers looking to discover the best of what a destination has to offer," said Johannes Reck. "We're proud to bring more visibility to Singapore's best things to do to the world," said Reck.
“Visitors today increasingly seek experiences that are meaningful and memorable, and Singapore has so much to offer on that front. This MoU with GetYourGuide gives us a powerful channel to reach global travellers while creating opportunities for our tourism businesses to grow their international reach. We look forward to welcoming more travellers to discover what makes Singapore truly special,” said Melissa Ow, Chief Executive, Singapore Tourism Board.
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About GetYourGuide
GetYourGuide is the globally leading marketplace for travel experiences. Travelers use GetYourGuide to discover the best things to do at any given destination, book skip-the-line tickets to top attractions, and reserve tours and activities led by local experts. The website and app offer experiences in over 18,000 cities and destinations worldwide.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.