Land and Concept Development
Porsche Announces the First Regional Porsche Experience Centre, Set to Open in Singapore in 2027
10 May 2024
First dedicated driving-focused facility in Singapore to be built by Porsche
90,000 m2 (9 Ha) site next to Changi Exhibition Centre to house Singapore’s first-ever permanent driving-focused facility and 11th Porsche Experience Centre (PEC) worldwide
Wide variety of inclusive activities for the whole family and dynamic experiences for driving enthusiasts to look forward to when PEC Singapore opens doors in 2027
Strategically located near Changi Airport, PEC Singapore becomes the first facility conceptualised from the onset to cater to both local and regional visitors
Singapore’s position as a hub for innovation highlighted as the iconic German sports car brand puts city-state in the spotlight after World Premiere of Macan and successful hosting of an international dealer conference in Singapore
Porsche announces Singapore as the location of its 11th Porsche Experience Centre (PEC) worldwide – and simultaneously the world’s first PEC conceptualised from the onset to provide exhilaration to both local and regional Porsche customers and fans. The new PEC Singapore is set to be bring more excitement to the future Changi precinct and aims to be operational in 2027.
On the back of the World Premiere of the new Macan held at the futuristic Gardens by the Bay, and an exciting international Dealer Launch Event which took place in the Marina Bay area, Porsche puts the city-state in the global spotlight once again by announcing today, that the 11th Porsche Experience Centre (PEC) worldwide will be built in Singapore.
Positioned strategically just 20 minutes away from Changi Airport, one of the world's busiest aviation hubs, and close to the upcoming Aviation Park MRT station along the planned Cross Island Line, the new PEC Singapore will serve to add vibrance to the Changi precinct; it will also offer a range of thrilling activities for families and dynamic experiences for car enthusiasts both locally and within the Southeast Asian region.
At the heart of the upcoming PEC Singapore lies a dynamic handling track over two kilometres in length, an ideal playground for highlighting the prowess of the two- and four-door Porsche sports cars. The state-of-the-art facility will also feature a fully-integrated, high-capacity Aftersales facility – a first-of-its-kind feature of any PEC in the world.
Aligned with Porsche’s global commitment to work towards a net carbon neutral value chain of its newly-produced vehicles in 2030, and in line with Singapore Green Plan 2030 aimed at advancing sustainable development – the PEC Singapore fleet will prominently feature a significant number of electric vehicles (EVs), offering an environmentally conscious and yet thrilling driving experiences.
From adrenaline-filled on-track driving sessions to immersive activities for the whole family – the new PEC Singapore promises an array of experiences such as themed exhibitions, periodically-changing display cars from the legendary archives of the Porsche Museum, immersive racing simulators and a variety of dining options, catering to every shade of enthusiast, and even a wider range of interests, ensuring an unforgettable experience for all.
More revelations about the many features and attractions coming to PEC Singapore will be shared in due course.
The announcement of the new Porsche Experience Centre Singapore was made during the prestigious Tourism Industry Conference 2024 by Minister Grace Fu, Minister for Sustainability and the Environment and Minister-in-Charge of Trade Relations in Singapore.
Mr. Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG said: “Porsche is more than just a car – it is a promise for a unique brand and product experience. I am delighted that we are building our 11th such facility in Singapore, an amazing city where innovation and entrepreneurial spirit thrive. It is only natural that we build this new PEC Singapore with these same principles in mind, aiming to create innovative and unforgettable encounters with our sports cars – and, I hope, inspiring and building desirability among younger generations.”
Mr. Hannes Ruoff, Chief Executive Officer of Porsche Asia Pacific, emphasised the strategic significance of Singapore as a hub in Southeast Asia with enthusiasm for this ground-breaking project: “Following a series of successful events held in Singapore, Porsche is thrilled to mark yet another milestone by building the country’s first permanent driving-focused facility. This initiative not only reflects our commitment to delivering our unique brand of exhilaration to customers and fans, but also underlines Singapore's pivotal role as a gateway to the thriving Southeast Asian market. Yet, even as our region gains prominence in Porsche’s global business, we are dedicated to ensuring that the new Porsche Experience Centre Singapore offers inclusive experiences for the whole family to enjoy.”
Ms Melissa Ow, Chief Executive, Singapore Tourism Board said, “We are excited to welcome the first Porsche Experience Centre that will serve and engage with fans and customers of Porsche in Singapore and Southeast Asia. The Porsche Experience Centre will add to the suite of high-quality lifestyle experiences that Singaporeans and visitors can enjoy in Singapore. Beyond tourism, the facility will also inject vibrancy into the Changi precinct and deliver industrial benefits that will further bolster our economy.”
Porsche Experience Centres are a unique concept in the automotive industry and offer Porsche fans and customers exciting experiences with the sports car brand and its products. There are currently nine PECs in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Germany’s Hockenheimring, Franciacorta, Italy, and, since October 2021, in Tokyo. In 2021, the newest PEC in Toronto was announced, scheduled to be complete in 2024.
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About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd is a subsidiary of Dr. Ing. h.c. F. Porsche AG, the leading sports car manufacturer based in Stuttgart, Germany. Best known for the 911 model line, Porsche also manufactures the Cayenne, Macan, Panamera, 718 Boxster and 718 Cayman models. In 2024, it introduced its first all-electric SUV, the Macan.
Porsche Asia Pacific commenced operations on 1 October 2001 and currently oversees 13 countries from its headquarters in Singapore: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam. As a market incubator, it offers support to its importers and dealers in After Sales, Business Development, Marketing, New Business Fields, Public Relations and Sales, helping them to further professionalise operations and cater to customer needs to ultimately grow their business.
About Porsche Singapore Pte. Ltd.
Porsche Singapore Pte. Ltd. is a retail venture by Porsche Asia Pacific and Eurokars Group. Porsche Singapore was incorporated in March 2022 and currently operates new and Porsche Approved vehicle sales in Singapore from the new Porsche Studio Singapore at Guoco Midtown. The Porsche Service Centre at 27A Tanjong Penjuru is a one-stop destination for all Porsche vehicle service-related matters. The Porsche NOW pop-up at Guoco Tower and Porsche Centre Singapore at 29 Leng Kee Road have both ceased operations.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.