Princess Cruises Deepens Strategic Commitment to Singapore with Three-Year Multi-Ship Deployment

Singapore, 28 May 2026 – The Singapore Tourism Board (STB) and Princess Cruises have announced a three-year partnership to significantly expand the cruise line’s presence in Singapore, reinforcing the city-state’s role as a leading cruise hub in Asia Pacific.

Spanning 2027 through 2030, the collaboration is expected to welcome more than 150,000 passengers and deliver meaningful economic benefits across Singapore’s tourism and maritime sectors. The agreement comes at a time of accelerating demand for cruise in Asia Pacific. Fuelled by rising affluence, an expanding middle-class, and a strong appetite for immersive travel experiences, Singapore remains well-positioned to capture the region's growing opportunities.

As part of this commitment, Princess Cruises will deploy three ships, Diamond Princess, Sapphire Princess and Grand Princess, to Singapore, with the number of sailings set to double by 2030. Supported under STB’s Cruise Development Fund (CDF), the ships will offer extended itineraries of 10 to 28 days, giving travellers more time to explore destinations across the region. Princess Cruises’ itineraries will feature round-trip sailings to Southeast Asian destinations such as Vietnam, Malaysia and Thailand, alongside longer voyages between Singapore and Japan. Travellers can enjoy a rich mix of shore excursions across the region, from a mangrove cruise along the Kilim River in Langkawi, ancient temple visits in Hoi An and the picturesque mountaintop Buddhist retreat at Fokuangshan Monastery in Kaohsiung.

Singapore’s role as a seasonal homeport for Princess Cruises is expected to attract a strong base of international cruise passengers, particularly from mid- to long-haul markets such as Australia, the United Kingdom and the United States. This deployment will further accelerate growth in the fly-cruise segment and strengthen Singapore’s position as a homeport of choice in Asia, underpinned by strong global air connectivity and world-class cruise infrastructure. Our plethora of tourism products also create opportunities for travellers to extend their journeys with pre- and post-cruise stays in Singapore.

Ms Jean Ng, Assistant Chief Executive, Experience Development Group, Singapore Tourism Board, said: “This three-year partnership with Princess Cruises is testament to Singapore’s position as Asia’s premier cruise hub. Princess Cruises’ expanded deployment broadens our premium cruise experiences and supports our Tourism 2040 vision to drive quality tourism growth through a strong pipeline of differentiated products. With Asia Pacific emerging as a key growth region for cruising, Singapore is well-positioned to capture fly-cruise demand and connect the world to the best of Asia. We look forward to Princess Cruises bringing their exciting cruise itineraries to more travellers.”

Mr Matthew Rutherford, Vice President Asia Pacific, Princess Cruises, said: “Singapore is a cornerstone of our Asia Pacific strategy and an exceptional homeport from which to expand regional footprint. This multi-year deployment underscores our confidence in Singapore’s connectivity and strong cruise ecosystem. We’re seeing growing demand for longer, more immersive journeys, and this programme allows us to deliver richer itineraries across Southeast Asia and beyond while attracting more international guests to the region.”

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About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

About Princess Cruises

Princess Cruises is The Love Boat, the world’s most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalisation and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Star Princess, the brand’s newest and most innovative ship, launched October 2025, and sister ship to Sun Princess, named Condé Nast Traveler Mega Ship of the Year for a second consecutive year. The company is part of Carnival Corporation, the world’s largest cruise company with a portfolio of cruise lines operating in over 800 ports & destinations worldwide. (NYSE: CCL).