Singapore Tourism Board and Skyscanner Sign Two-Year Memorandum of Understanding to Drive Visitors to Singapore

LONDON, 7 November 2024 – Singapore Tourism Board (STB) and global travel app, Skyscanner have signed a two-year Memorandum of Understanding (MOU) to promote Singapore as a preferred travel destination.

The MOU was signed by Melissa Ow, Chief Executive of Singapore Tourism Board (STB) and John Mangelaars, Chief Executive Officer of Skyscanner in a private ceremony at the STB office in Singapore on 15 October 2024.

This multi-year partnership will see both organisations collaborating on the following strategic areas:

1. Joint marketing campaign: Co-leveraging each other’s data for smarter and sharper targeting to reach consumers in new ways, to increase consideration and drive bookings from multiple selected markets across Europe and Southeast Asia.

2. Driving brand awareness: Co-branding and harnessing the strengths of both brands in key growth markets by testing new avenues to capture the imagination of travellers.

3. Co-ideating a stopover solution: Both parties will explore ways to improve the consumer booking and fulfilment journey for stopover travel.

Ms Ow said: “STB is excited to confirm our first MOU with Skyscanner and profile Singapore’s unique attractions and experiences across key markets in Europe and Southeast Asia. Taking a market-led and consumer-centric approach, we look forward to layering our own customer insights on top of Skyscanner’s machine learning capabilities for sharper targeting, and to co-ideate with Skyscanner improvements to the consumer journey for stopover bookings. This partnership aligns with STB's strategy to collaborate with innovative partners and leverage technology to enhance our understanding of travellers, with our shared goal of inspiring more visitors to discover Singapore.”

Mr Mangelaars said: "This two-year strategic partnership with the Singapore Tourism Board is testament to Skyscanner's innovation in the travel tech space. We are delighted to be collaborating with one of the region's leading destination organizations, where our machine learning capabilities will be utilized to increase awareness and consideration for Singapore as a destination for travellers."

Amid growing demand for global travel, STB expects 15 to 16.5 million tourist arrivals and S$27.5 to S$29 billion in tourist spending in 2024.

The positive recovery in visitor arrivals comes off the back of Singapore’s growing pipeline of visitor experiences. Some notable openings over the past two years alone include Bird Paradise ↗ (opens in new tab), The Palawan @Sentosa ↗ (opens in new tab), Sentosa Sensoryscape ↗ (opens in new tab), Children's Museum Singapore ↗ (opens in new tab), as well as new accommodation offerings such as 21 Carpenter ↗ (opens in new tab), Artyzen Singapore ↗ (opens in new tab), The Singapore EDITION ↗ (opens in new tab) and Mercure ICON Singapore City Centre ↗ (opens in new tab).

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About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

About Skyscanner Partners

Skyscanner is a global leader in travel connecting over 100m users in 180 markets and 30+ languages to more than 1200 flight, hotel and car hire partners every month. 

Skyscanner’s global audience provides unrivalled reach into geographies and deep insight into traveller search and redirect behaviour in almost every market. Skyscanner’s app, desktop and web metasearch platforms offer next generation, best-in-class brand and performance capabilities to deliver on partners strategic priorities. Skyscanner is using the latest technology to build dynamic distribution and advertising solutions to connect businesses with highly qualified audiences, using real-time, actionable intelligence.  

Founded in Edinburgh in 2003, Skyscanner has offices worldwide, in Asia-Pacific, Europe and North America. Skyscanner is committed to helping shape a more responsible future for travel in collaboration with our partners, so that every traveller can explore our world effortlessly for generations come.