Singapore Tourism Board Launches Concept and Price Revenue Tender for Mixed-Use Development at Historic 37 Emerald Hill

Artist’s impression of redeveloped 37 Emerald Hill. (Image credit: Singapore Tourism Board)

Singapore, 16 September 2026 – The Singapore Tourism Board (STB) launched a Concept and Price Revenue tender today for the redevelopment of 37 Emerald Hill, inviting innovative proposals to transform the historic site into a vibrant mixed-use development that celebrates its rich heritage whilst creating a distinctive new lifestyle node for both locals and visitors.

Located at the former Singapore Chinese Girls' School grounds, this landmark project forms a key part of the Orchard Road Rejuvenation Plan, which aims to strengthen the precinct’s position as Singapore’s iconic, must-visit lifestyle destination through a masterful integration of conserved and new buildings, thoughtfully curated experiences, and welcoming public spaces.

Artist’s impression of redeveloped 37 Emerald Hill (Image credit: Singapore Tourism Board)

Strategically located at the intersection of Somerset and the Emerald Hill Conservation Area, this 1.04-hectare site offers prime accessibility from Orchard Road's main shopping belt. STB is seeking innovative proposals that celebrate the site's rich heritage through sensitively developed spaces, a new-to-market hotel concept and first-of-its-kind lifestyle experiences. The development aims to create compelling experiences that will attract visitors, and encourage longer stays as well as repeat visits to the precinct. It should also incorporate accessible public spaces with year-round programming to ensure consistent footfall and community engagement.

Upon completion, 37 Emerald Hill will serve as a distinctive addition to Singapore's tourism landscape and further enhance Orchard Road's appeal as a premium lifestyle destination. The development will also benefit locals by introducing a refreshing lifestyle node that expands recreational and leisure options within the heart of the city.

"We envision 37 Emerald Hill becoming a distinctive landmark that strengthens Orchard Road's position as an iconic lifestyle destination, supporting our ambition for quality tourism growth towards 2040. As part of the continued rejuvenation of Orchard Road, this development will celebrate the site's rich heritage while introducing fresh experiential concepts for both visitors and locals. Situated at the heart of Orchard Road, we are confident this mixed-use development will become a new destination draw that enhances the precinct’s appeal and complements the vibrancy and character of its surroundings," said Ms Ashlynn Loo, Director, Land & Concept Development, STB.

Artist’s impression of redeveloped 37 Emerald Hill (Image credit: Singapore Tourism Board)

The tender is open to local and international bidders, and will run for a period of 6 months, with the closing date for the submission of proposals set for 16 March 2027.

For more details on the land parcel, please refer to Annex A ↗ (opens in new tab).

For more information on the tender process, please visit here. ↗ (opens in new tab)

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For media queries, please contact:
Joyce Ang
Senior Manager, Communications
Singapore Tourism Board
Email: Joyce_ANG@stb.gov.sg ↗ (opens in new tab)

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.