Singapore Tourism Board launches SingapoRewards to showcase hidden gems and new perspectives

Singapore, 7 March 2023 – The Singapore Tourism Board has launched SingapoRewards, a new programme that offers complimentary experiences in Singapore for international visitors. This programme will run through 2023, and will provide visitors with an opportunity to try one of nearly 40 new or “off-the-beaten-path” experiences in Singapore for free.

From 7 March 2023, eligible short-term visitors to Singapore can redeem a free experience from a specially selected list of SingapoRewards activities. Many of these experiences will showcase less-well-known places of interest or provide access to unique, exclusive experiences. Collectively, these experiences will offer new perspectives of Singapore – even to returning visitors. Redemptions and bookings can be made on the VisitSingapore app or SingapoRewards microsite.

Keith Tan, Chief Executive Officer of Singapore Tourism Board, said, “Tourism has returned strongly to Singapore since our borders reopened fully last year. As more international travellers return, we want to enhance their experience of Singapore by introducing them to hidden gems that are unique to our country. By focusing on innovative experiences, SingapoRewards also provides a platform for local businesses to launch and test new products and offerings. I invite all visitors to explore our city’s diverse offerings through SingapoRewards, and to share their positive experience with others.”

A better way to holiday in Singapore 

SingapoRewards was successfully piloted from Oct 2022 to March 2023 in Australia, India and Indonesia. With the full global launch, visitors can look forward to different activities to suit their interests and itineraries. These are curated across various precincts and categories:

• Novelty and excitement: Explore picturesque precincts through unique tours such as Historical Singapore Bike Tours and Bugis, Waterloo and Kampong Gelam Instagram Walking Tour.

• Food and dining: Savour local culinary delights on board the Singapore River Dining Cruise as you explore the island-city’s history, or discover the origins of Singapore Dry Gin at the Brass Lion Distillery Tour.

• Sustainability: Enjoy eco-friendly activities such as the Pleated Bag Making Workshop, learn about aquatic husbandry and conservation at S.E.A. Aquarium + Behind The Panel Guided Tour, or take an inside look at one of the world’s best airports through the Jewel Connection: Changi Airport & Jewel Changi Walking Tour.

• Wellness: Find an oasis of calm at the Singapore Flora Heritage Room Diffuser Workshop or get a refreshing workout at the Aqua Spinning Workout Class.

Suen Tat Yam, founder of Monster Day Tours said, “We designed The Jewel Connection: Changi Airport & Jewel Changi Walking Tour to offer a rare insider look at one of the world’s best airports. Since the SingapoRewards campaign piloted in October 2022, we’ve received such positive feedback on the tour that we can’t wait to roll it out to more visitors.”

Founder of Brass Lion Distillery, Jamie Koh shared, " Brass Lion Distillery is Singapore’s first full-fledged micro-distillery producing premium handcrafted spirits. Brass Lion is proud to welcome international visitors into our home. With our Distillery Tour, participants will be able to take a behind-the-scenes look at our process and enjoy a guided tasting flight of our flagship gins. Brass Lion aspires to put Singapore on the map for gin lovers, so we appreciate the opportunity to share our approach to gin-making and introduce travellers from all over the world to our uniquely Singaporean spirits.”

You may refer to the full list of experiences here.

Travellers are encouraged to share their experiences on social media with the hashtag #SingapoRewards.  

For more information on the registration and redemption process, please refer to Annex A.

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About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.