Singapore Tourism Board launches UNSEEN/SINGAPORE

Singapore, 2 February 2023 - Singapore Tourism Board (STB) has collaborated with National Geographic CreativeWorks to unveil UNSEEN/SINGAPORE, a campaign that showcases Singapore as a travel destination from the perspective of intrepid photographers from Southeast Asia. Through photography, the campaign includes a virtual exhibition which encourages travellers to explore the city-state’s cultural diversity and hidden spots, by taking a moment to observe the unseen beauty of destination Singapore.

Running from 2 February 2023, UNSEEN/SINGAPORE will showcase a collection of photographic works through a virtual exhibition, captured and curated by six photographers from across Southeast Asia. UNSEEN/SINGAPORE features the works of:

• Amani Azlin from Malaysia

• Tino Renato from Indonesia

• Chanipol Kusolcharttum, better known as “Rockkhound”, from Thailand

• Phạm Gia Tùng from Vietnam

• Gab Mejia from the Philippines

• Jayaprakash Bojan from Singapore

In curating the UNSEEN/SINGAPORE collection, each photographer visited Singapore in mid-2022, covering areas in Singapore that showcase nature, heritage buildings, cultural sites, and art. Each presented their vision of an UNSEEN/SINGAPORE through ways that resonate with their passions and personal experiences.

The photographers ventured across Singapore, going beyond its famous attractions and iconic skyline, to discover spots equally captivating – from charming neighbourhoods, to lush and thriving offshore wetlands and a lighthouse at the island’s edge.

“We aim to inspire travellers to Singapore to rediscover the joy of travel once again. One way is to portray our destination in a different light, by helping visitors to see it afresh through another person’s eyes. UNSEEN/SINGAPORE set out to do this, through the lens of talented photographers from Southeast Asia, who tell their journey of discovery through photography. We hope they will inspire a new wave of visitors to discover a Singapore reimagined,” said Mr John Conceicao, Executive Director, Southeast Asia, STB.

“If you want to experience a country, you have to go down a layer below into the more local stuff to get a feel of what the country is. For people who’ve already visited Singapore, they should try and look for some of the unorthodox locations which they probably missed in their previous visits because there’s a lot more to Singapore with the culture and heritage,” shared Jayaprakash Bojan, a full-time photographer and documentary filmmaker who advocates conservation via visuals and participated in the campaign.

UNSEEN/SINGAPORE is part of STB’s efforts to boost travel recovery through SingapoReimagine, a tourism campaign that highlights new, innovative and unexpected experiences in Singapore to audiences worldwide.

Between January to December 2022, Singapore recorded 6.3 million international visitor arrivals. Visitor arrivals were driven by strong demand from Singapore’s key source markets, such as Indonesia, Malaysia, the Philippines, Vietnam and Thailand.

Get to know the photographers

Amani Azlin from Malaysia

Amani is a multi-disciplinary visual artist who expresses her passion for minimalism through her work for various local brands. When Amani is taking pictures, she goes in with her camera and doesn’t give it too much thought. It’s all about taking pictures in the moment and only scrutinising them afterwards. For her, it’s about capturing the candid, unscripted moments in daily life, even when she’s travelling in a different country. As the only female photographer in the group, she offers a fresh take on travelling to must-visit sites with her passion for slow travel rather than touch-and-go experiences.

Jayaprakash Bojan from Singapore

Jayaprakash Bojan was National Geographic’s Nature Photographer of the Year 2017. He is a nature-wildlife conservation artist whose work focuses on wildlife photography abroad. As someone who has lived in Singapore for around 7 years, the pandemic has pushed him to explore his own neighbourhood (particularly Pasir Ris Park) rather than places abroad. With this project, Jayaprakash rediscovers his home, Singapore, from a different perspective.

Tino Renato from Indonesia

A self-taught travel, food, portrait and still life photographer, Tino started his journey when he was younger, starting out with a film camera, and it remains his favourite medium for taking his pictures. For him, it’s all about capturing the raw moments of a place and its people, and making them the focus of his pictures. It is what makes his photos appear simple, while adding depth to the story as we can witness in the UNSEEN/SINGAPORE project.

Chanipol Kusolcharttum, also known as “Rockkhound”, from Thailand

After a few years of working as an air steward and travelling the world, Rockkhound decided to pursue and kickstart his passion for photography as a career, enabling him to continue exploring the world. The photographer-cinematographer from Bangkok started his photography journey about 10 years ago on Instagram, while embracing the philosophy of slowing down to truly live in the moment and enjoy scenery all around him when he is out and about. His style is to deliver motion and emotion, such as looking for an interesting composition to give some movement to still architecture in Singapore. He runs a production company in Bangkok, holds workshops and shares photo and filmmaking tips on his YouTube channel.

Phạm Gia Tùng from Vietnam

Tùng enjoys the photographic process - from scouting a location, to finding new angles, and setting up his shots, no matter how long it takes. The Hanoi-based photographer focuses on taking photos from angles people rarely consider, and constantly learning ways to improve his photography. Even though he has visited Singapore many times before, this project gave him the opportunity to appreciate and capture Singapore’s nature and people differently.

Gab Mejia from the Philippines

Gab is a National Geographic explorer and is passionate about wildlife photography and conservation. In 2021, he was awarded the World Wildlife Fund For Nature International President's Youth Award, and was also listed on the 2021 Forbes Under 30 List for The Arts in Asia for photography. His story started when his dad took him mountain climbing, sparking his interest in the natural world and the stories he could discover and capture behind it. His vision for this project is to show a different side of Singapore, capturing moments of the wild and pockets of nature.

UNSEEN/SINGAPORE will be open to the public on www.nationalgeographic.com/unseensingapore ↗ (opens in new tab) from 2 February 2023 inviting visitors to reimagine Singapore. The virtual exhibition will showcase each photographer’s ‘room’ based on their thematic-led collections. Viewers will be able to virtually visit many parts of Singapore including locations such as the Sim Kwong Ho shophouses, Pulau Ubin, Thow Kwang Pottery Jungle, Jurong Lake Gardens, Changi Chapel and Museum, and more.

To view the UNSEEN/SINGAPORE virtual exhibition, visit www.nationalgeographic.com/unseensingapore ↗ (opens in new tab)

To watch behind-the-scenes of UNSEEN/SINGAPORE, visit www.facebook.com/VisitSingaporeMY ↗ (opens in new tab).

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About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.