Unveiling the Reimagined Singapore Food Festival 2024: A Month-Long Culinary Extravaganza

Singapore, 3 September 2024 — The Singapore Food Festival (SFF) returns, promising a vibrant culinary experience from 1 to 31 October 2024. This year’s festival, themed 'A Celebration of Old and New', intertwines the timeless culinary traditions of the old with the cutting-edge innovations of the new. Through a month-long series of over 20 events, SFF 2024 promises to bring together the best of both worlds, offering a gastronomic journey that honours Singapore’s heritage with contemporary flair, while embracing the spirit of innovation.

From grand, theatrical spectacles at iconic venues to intimate dining experiences in some of the city’s best restaurants, and lively public pop-up events, SFF 2024 offers something for every food lover. Whether you are a fan of traditional dishes, contemporary cuisine, or the latest in food innovation, this year’s festival promises a culinary journey like no other.

Reimagined in collaboration with Blake Harris Entertainment (BHE), SFF 2024 is more than just a collection of events — it is a celebration of Singapore's culinary evolution. Each experience is designed to showcase the diversity and dynamism of Singapore’s food culture, offering a fresh take on what a food festival can be.

Signature Events: The Heartbeat of SFF 2024

Signature Events are the festival’s main attractions, where the magic of Singapore’s culinary scene comes alive. Three large-scale, immersive experiences will be held at iconic venues, offering a feast for both the eyes and the palate.

At Future Food (10 October 2024), held at MARQUEE Singapore, guests will step into the world of tomorrow, where culinary innovation meets high-energy entertainment. This event will challenge the traditional dining experience, showcasing futuristic techniques and cutting-edge mixology from top chefs like Zor Tan, Hafizzul Hashim, and Emmanual Stroobant.

The Long Table (17 and 18 October 2024) invites guests to experience an elegant ‘long-table’ dining experience at CHIJMES Hall. Set in a beautifully historic venue, this event features a four-course lunch menu or a six-course dinner menu crafted by Damian D’Silva, Marvas Ng, and Cheryl Koh, served amidst elegant decor and live ballet performances.

Food is Art (19 October 2024) at Digital Light Canvas by teamLab, Marina Bay Sands invites you to experience a gallery-style exhibition that celebrates the connections between food and art. Discover installations that blur the boundaries of culinary and artistic expression, like Janice Wong’s intricate chocolate sculptures, or explore other thought-provoking displays, such as the unique relationship between plants and music. This immersive event offers a new perspective on how food can inspire and transform art across multiple mediums.

Unique Events: Intimate Culinary Explorations

Hosted in some of the city’s most renowned restaurants and bars, Unique Events provide an intimate setting where culinary creativity meets immersive storytelling. 

From the rich cultural heritage of a Chinese teahouse at Path to the sustainability-meets-culinary artistry at LeVeL33, each event offers a unique journey into Singapore's culinary offerings. Guests can enjoy a special menu at Yantra that honours the cultural ties between Singapore and India, immerse themselves in the rich heritage of Singaporean Malay cuisine at Harummanis, or head to Firangi Superstar for an interactive storytelling and modern Indian cuisine experience. 

Cenzo celebrates the Australian, Italian, and Singaporean cultures, while Jiak Kim House blends the bold spices of Southeast Asia with that of Western cuisines. Neon Pigeon offers an evening of world-class food bites, cocktails, and performances, while The Villa presents an evening of cultural elegance and natural beauty within the lush Singapore Botanic Gardens. ATLAS invites guests to a night of spooky fun with live DJ sets, performances, and cocktails paired with bites that celebrate Singaporean flavours.

For more information on the Unique Events, please refer to Annex A. 

Pop-Up Events: Bringing the Festival to the People

Pop-Up Events will bring the excitement of SFF 2024 to the community, at various locations across Singapore such as Digital Light Canvas by teamLab, Marina Bay Sands and select CapitaLand Malls. These family-friendly showcases offer bite-sized samples from top chefs, making gourmet experiences accessible to all. Perfect for food lovers of all ages, these pop-ups ensure that everyone can be part of the festival’s fun and flavour. 

Meet the Ambassadors: The Faces of SFF 2024

This year, the SFF is proud to introduce a team of ambassadors. Our ambassadors not only feature in some of the events, but also embody the festival’s core pillars: Heritage, Contemporary, and Innovation. The pillars spotlight Singapore’s rich culinary heritage, celebrate the contemporary evolution of its food scene, and showcase the innovative spirit driving its gastronomic landscape. 

These ambassadors are not just masters in the kitchen — they are the driving forces behind Singapore’s dynamic food culture, embodying the essence of each pillar through their culinary expertise and contributions to Singapore's culinary scene. 

Damian D’Silva: Heritage

• Chef Damian D’Silva is the custodian of Singapore’s culinary traditions. With a deep connection to the multi-ethnic cuisines that have shaped our nation, Damian’s work ensures that the flavours of the past remain a vital part of our future. As the Heritage ambassador, he reminds us of the importance of honouring and preserving our culinary roots.

Akmal Anuar: Contemporary

• Chef Akmal Anuar embodies the marriage of cultures that represents contemporary Singaporean dining. His innovative approach to traditional dishes, advocacy of the foods of Singapore Malays and his flair for reinvention make him the perfect representative for the Contemporary pillar. Akmal’s work is a testament to the vibrant, evolving nature of Singapore’s food scene. 

Janice Wong: Innovation

• Chef Janice Wong is a pioneer in the world of culinary innovation. Known for pushing the boundaries of dessert and confectionery, she transforms food into art forms. As the Innovation ambassador, Janice’s creative vision encapsulates the progressive mindset that drives the spirit of innovation in Singapore’s culinary landscape.

Celebrating Collaboration: Our Valued Partners

SFF 2024 is made possible with the generous support of our official partners: lifestyle rewards partner KrisFlyer, innovative kitchen partner MIELE, beer partner Asia Pacific Breweries Singapore and produce partner Octave. These partnerships are instrumental in bringing the festival to life and ensuring its appeal to food enthusiasts worldwide.

For more information and to purchase tickets to our events, please visit the website at www.singaporefoodfestival.com.

For full media kit including high resolution images, download from here. 
For more information on the Unique Events, please refer to Annex A. 

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About Singapore Food Festival

Singapore Food Festival (SFF) is an annual gastronomic event celebrating Singapore’s rich and diverse culinary heritage and attracts food enthusiasts from around the world. Since its inception in 1994, SFF has been a platform for showcasing Singapore’s cuisine, culinary brands and culinary talents, offering a unique platform for foodies to explore and enjoy the best of Singapore’s dynamic food scene. With its commitment to culinary excellence and innovation, SFF continues to delight and inspire, making it a cornerstone of Singapore’s vibrant events calendar.

About Blake Harris Entertainment 

Blake Harris Entertainment (BHE) is an award-winning creative production agency that has produced premium events, festivals, and TV shows for the world’s leading brands. BHE has been trusted to produce some of the largest and most spectacular incentive and consumer events ever hosted in Australia, Asia, and the USA.

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.