Safe Management Measures for MICE Events
SAFE MANAGEMENT MEASURES FOR EXPANSION OF MICE  EVENT PILOTS IN SINGAPORE
Updated 3 November 2020
1. Since 1 October 2020, STB has been accepting applications for Event Organisers and Event Venues (collectively “EOs”) to pilot MICE events of up to 5 zones of 50 attendees (250 pax) with attendees to be divided into cohorts of 20.
2. Events that are substantially recreational or social in character, such as company D&Ds, networking events or gala dinners, do not fall within the MICE events contemplated here and are currently not permitted.
3. On 20 October 2020, the Multi-Ministry Taskforce (MTF) announced that work-related events of up to 50 persons will be permitted to be held outside of workplaces/own premises with effect from 22 October 2020. Work-related events include consumer-facing events (such as product launches, marketing / branding events) and work meetings (among colleagues or with external parties), trainings, board meetings, HR talks, townhalls, seminars, corporate retreats, conferences on business strategies, Annual/Extraordinary General Meetings, tender briefings to vendors and award ceremonies. More details on the MTF’s announcement on 20 October 2020 can be found here and FAQs on the Ministry of Manpower’s Workplace Safe Management Measures (SMMs) can be found here. As such, MICE events of up to 50 persons which can comply with MOM’s SMM requirements are allowed to proceed.
SUBMISSION OF APPLICATION FOR PILOTING OF MICE EVENTS
4. Under the Safe Business Events (SBE) framework, EOs must implement SMMs which will meet the 5 outcomes required for the piloting of MICE events in a safe and controlled manner. The SMMs must span an attendee’s entire journey, before, during and after the event.
5. To hold a MICE event beyond what had been announced by the MTF on 20 October 2020, an EO must submit an application and event proposal for STB’s assessment. If STB is satisfied with the proposal, the Ministry of Trade and Industry (“MTI”) will give the EO approval to carry out the event.
6. Each MICE event and its related marketing efforts may be carried out only after receiving approval from STB and MTI. EOs must submit their application and event proposal at least 1 month prior to each MICE event. STB and MTI will take up to 14 business days to assess each application.
7. Please refer to Annex A which sets out the 5 outcomes to be achieved by EOs under the SBE framework. A checklist and illustration of SMMs are included under Annex B and Annex C respectively to assist EOs in planning the SMMs to meet these 5 outcomes.
EVENTS INDUSTRY RESILIENCE ROADMAP
8. The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) collaborated with STB and Enterprise Singapore (ESG) to formulate an Events Industry Resilience Roadmap (IRR). The roadmap provides guidance on safety management measures and best practices. Event organisers, suppliers and venues may refer to the IRR for guidelines on implementing and operationalising STB’s Safe Business Events (SBE) Framework at your events. More information on the IRR is available here.
ENFORCEMENT OF MEASURES
9. STB will conduct enforcement checks to ensure compliance with SMMs. Enforcement action will be taken against EOs who hold MICE events without approval and/or who fail to comply with the necessary SMMs.
10. Under the COVID-19 (Temporary Measures) Act passed in Parliament on 7 April 2020, first-time offenders will face a fine of up to S$10,000, imprisonment of up to six months, or both. Repeat offenders may face a fine of up to S$20,000, imprisonment of up to twelve months, or both. Further, other levers under the Act, such as ordering closure of the business premises and/or cessation of business activities, may be used against EOs that are found to be non-compliant.
11. Businesses that do not comply may also be ineligible for government grants, loans, tax rebates and other assistance.
12. For any enquiries, please contact firstname.lastname@example.org.
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SINGAPORE TOURISM BOARD
Updated as of 03 November 2020
 MICE events refer to Business-to-Business (B2B) events such as Meetings, Incentive travels, Conferences and Exhibitions. Events that are substantially recreational or social in character, such as company D&Ds, networking events or gala dinners, do not fall within the MICE events contemplated here and are currently not permitted.
 Event Organisers refer to any person (including business entities) that provides, in the course of business, the organising of events (i.e. Event Organisers) or the provision of rooms or space at a function centre or the supply of facilities for the operation or conduct of events (e.g. Event Venues) (collectively “EOs”).
 The Event IRR is a public-private partnership focused on three strategic objectives: (a) establishing best-in-class standards for new event safety measures, (b) creating agile business models with a focus on digital capabilities, and (c) developing pathways for professional development in a post COVID-19 world.