Meetings & Incentive Travel
Industries_MICE_Meetings and Incentive

Photo courtesy of Sentosa Leisure Group

Singapore offers an excellent range of state-of-the-art convention centres, exhibition halls, and meeting venues for Meetings, Incentive Travel, Conventions and Exhibitions (MICE), that suit a variety of needs and budgets. Smaller venues are also available for more intimate gatherings, while unconventional spaces including theatres, gardens and even the “fountain of wealth” at Suntec, can be utilised for meetings, incentive group activities, and other corporate events.

Singapore’s attractions also meet the growing demand for more interesting and non-traditional meeting venues and experiences outside of the conventional board room and hotel meeting facilities. Attractions that integrate MICE facilities together with unique leisure offerings include the ArtScience MuseumTM, Universal Studios Singapore® and Goodman Arts Centre, to name a few. These venues make for interesting backdrops for team building activities or learning journeys that may be incorporated within the meeting programmes, allowing organisers to come up with creative programmes that result in a differentiated delegate experience.

Singapore offers a unique concentration of different leisure experiences to enhance one’s meeting or incentive travel trip, from its distinctive cultures and dining experiences, to a vibrant arts scene and world class shopping venues. From the big swanky malls in Orchard Road - Singapore’s main shopping precinct, to the smaller boutiques in Haji Lane or Ann Siang Road, and even culture shopping precincts in Kampong Glam, Joo Chiat and Little India, Singapore has a variety of shopping choices throughout the island to suit all shoppers’ needs.

A nation of food enthusiasts, the city’s culinary landscape has evolved tremendously in recent years and has expanded in range and variety. Beyond the astounding variety of authentic street food, and emerging new and innovative dining concepts at an extensive range of price points, Singapore is also home to interesting venues that provide hands on culinary experiences. Establishments such as Palate Sensations, ToTTs, and Coriander Leaf conduct programmes and classes for corporate groups. In Singapore, where food forms a central part of its culture and is always accessible no matter where you are, the itinerary for a culinary incentive trip would easily integrate conventional incentive activities like sightseeing and team-building programmes, with unique dining experiences.

Some of the notable examples of corporate meetings and incentive travel trips held in Singapore include dbAccess Asia Conference (2017); Herbalife Southeast Asia Extravaganza (2016 and 2018);   McDonald’s China Restaurant General Managers’ Convention 2018; and Amway India (2018).​