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Singapore Tourism Board

Tourism Recovery Dialogue 2020

Prepare for recovery. Discover highlights from the Tourism Recovery Dialogue 2020, where we outline strategies on revitalising the tourism sector and more.

Last updated 13 November 2025

About Tourism Recovery Dialogue 2020

Tourism Recovery Dialogue 2020

Tourism Recovery Dialogue 2020

Amidst the challenges posed by the COVID-19 pandemic, Minister for Trade and Industry, Mr Chan Chun Sing and Singapore Tourism Board (STB) Chief Executive, Mr Keith Tan, addressed over 600 tourism industry stakeholders in a virtual dialogue, presenting strategies and plans to rebuild and recover the tourism sector.

Key Highlights from Tourism Recovery Dialogue 2020

Opening Remarks by Minister for Trade and Industry, Mr Chan Chun Sing

Mr Chan Chun Sing, Minister for Trade and Industry, speaks about the unprecedented challenges that the pandemic poses to tourism, calling for a positive, action-oriented recovery approach. He outlines government support, including job-saving measures and training programmes, and emphasises a shift towards quality and niche tourism with innovative, end-to-end services. He also stresses the importance of reinventing offerings while maintaining Singapore’s reputation as a safe and trusted hub for local and international visitors.

Read the full speech here.

Remarks by Chief Executive, Singapore Tourism Board, Mr Keith Tan

Mr Keith Tan, Chief Executive of the Singapore Tourism Board, outlines three key directions for Singapore’s tourism sector to emerge stronger from the pandemic: sustain, recover, and transform. He highlights support for local businesses through job redesign schemes to enhance competitiveness, and shares STB’s SingapoRediscovers campaign to motivate locals to discover different sides of Singapore through unique experiences.

Mr Tan encourages businesses to reimagine tourism experiences beyond just digital solutions, and concludes by expressing optimism for Singapore’s recovery as international travel demand returns, with market-specific plans underway.

Read the full speech here.

Q&A with Minister for Trade and Industry, Mr Chan Chun Sing

Mr Keith Tan, Chief Executive of the Singapore Tourism Board, moderates a Q&A session with Mr Chan Chun Sing, Minister for Trade and Industry. Minister Chan addresses critical questions regarding Singapore’s border reopening and the countries involved in resuming travel. He also discusses the return of live and MICE events, offering insights on how local businesses can pivot to target domestic tourists while highlighting government support aimed at preserving jobs and bolstering the tourism sector’s resilience.

Read the transcript of the Q&A session here.

About the Tourism Industry Conference

The Tourism Industry Conference is organised annually by STB as a collaborative platform for the tourism and travel sector to discuss strategies and opportunities for the sector moving forward.