Beyond the Hype: A playbook to seize the generative AI boom for the tourism industry

It has been over a year since OpenAI’s ChatGPT sparked a global frenzy over generative AI. Unlike traditional AI models that follow predetermined rules, generative AI can produce creative and novel outputs without explicit human programming. We have since observed excitement from stakeholders across the tourism sector but as the technology matures, a key question now arises: What are the applicable generative AI use cases in tourism?

As such, we have developed this playbook to serve as your launchpad for implementing generative AI. In this playbook, you will find prompt engineering tips and a non-exhaustive compilation of tourism-related use cases in three key areas:

• Propelling business growth

• Improving productivity

• Enhancing visitor experience

The playbook also offers use case snapshots featuring potential scenarios, actual prompt examples and links to the full prompt exchange which you can directly adapt into your workflows.

Happy prompting!