Tourism Transformation Index (TXI)
TXI
25 November 2024
Tourism Transformation Index is a self-assessment tool to futureproof tourism organisations through a holistic diagnosis of their state of transformation, along with actionable and relevant insights.
A framework to measure transformation across the tourism sector
Beginning with a strong leadership that leads by example and makes decisions that will inculcate an organisational culture that encourages agility, collaboration, experimentation and innovation to advance on their transformation journey.
With the customer at the centre, customer-led transformation is a radical commitment to understanding customer behaviour, putting customer experience is at the helm of any business decision and deepening customer centricity and engagement to drive positive business outcomes.
Supporting the transformative leadership and a customer centric transformation would be the key enablers — Data, Innovation, Processes and Technology — which are the platform and processes that helps to augment the business’s transformation agenda.
Who TXI is for?
TXI is developed for Singapore-based tourism organisations. To ensure TXI score is an accurate representation of the organisation’s actual state of transformation, it is encouraged for TXI survey to be taken by the organisation’s senior management.
How can TXI benefit you?
Know your state of digital transformation.
TXI is a starting point for your organisation’s management team to develop or refine your transformation strategy.
Benchmark
Know where your organisation stands amongst industry peers and gain insights to industry trend
Reports & Recommendations
Receive customised recommendations on areas of priority as well as programs to explore with the support from your STB account managers
TXI Framework:
