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Singapore Tourism Board

What We Do

Learn how we champion Singapore's tourism sector by driving industry growth, ensuring quality standards, and marketing Singapore as a premier global destination.

Last updated 4 September 2025

ASEAN Economic Community Support

Uncover our role in shaping quality tourism and marketing Singapore’s multi-faceted appeal as a premier business and leisure destination offering unique experiences to all visitors.

Industry and Capability Development

Discover how the Singapore Tourism Board drives the competitiveness and growth of Singapore’s tourism industries through focused industry and capability initiatives.

Industry Regulation

We are the regulator for hotels, travel agents, tourist guides, and the economic regulator for the cruise terminals.

Marketing Singapore

Singapore Tourism Board’s marketing strategy focuses on data-driven approach, storytelling, and strategic partnerships to spotlight Destination Singapore.

Tourism 2040

Find out more about Tourism 2040, STB’s roadmap to drive the next chapter of quality tourism growth