Tourism Industry Conference 2022
Gear up for tourism recovery. Discover highlights from the Tourism Industry Conference 2022, where we commit to leading tourism recovery efforts and more.
Last updated 13 November 2025
About TIC 2022
Tourism Industry Conference (TIC) 2022
Expressing optimism about tourism reopening, Singapore Tourism Board (STB) focused on directing collective efforts towards recapturing international travel market share. Our overarching theme, "Gearing Up for Tourism Recovery," reflected our commitment to leading the way for Singapore, becoming a frontrunner in the region to seize pent-up travel demand.
Key Highlights from TIC 2022
Welcome Address by Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth, Mr Alvin Tan
Mr Alvin Tan, Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth, commends the resilience of Singapore’s tourism industry during the pandemic. He outlines various support initiatives aimed at facilitating seamless travel and underscores the importance of reopening safely. Mr Tan also introduces plans to enhance Singapore’s appeal as an attractive destination by promoting sustainable and wellness tourism, including the launch of the Tourism Sustainability Programme.
Presentation by Chief Executive, Singapore Tourism Board, Mr Keith Tan
Mr Keith Tan, Chief Executive of the Singapore Tourism Board, thanks partners in the tourism industry for their resilience during the pandemic and outlines the path forward. He emphasises the need to differentiate Singapore through unique services and experiences. Key initiatives include ramping up the SingapoReimagine international recovery campaign, promoting sustainability and wellness tourism, and enhancing business tourism. Mr Tan also calls for increased innovation, collaboration, and capability building to secure Singapore’s position as one of the world’s most innovative and well-loved destinations.
Read Mr Keith Tan's full speech here.
Singapore: Reopening to the World – Plenary Session 1
Ms Juliana Kua, Assistant Chief Executive (International Group), Singapore Tourism Board, moderates a panel on Singapore’s efforts in reopening to the world. Joining her on the panel are:
Mr Glenn Maguire, Principal Asia-Pacific Economist, Visa
Mr Campbell Wilson, Chief Executive Officer, Scoot
Mr Caesar Indra, President, Traveloka
The panel addresses post-pandemic travel recovery, stressing the need for seamless, stress-free experiences and high service quality. They underscore the importance of technology and partnerships to attract travellers and urge industry stakeholders to innovate and boost product discoverability through digital platforms and social media in preparation for recovery.
Reimagine Marketing for Recovery: Balancing Reactivity & Longevity – Plenary Session 2
Ms Jessica Berger, Vice President, Innovation, Publicis Media, opens with a presentation discussing challenges and opportunities in reinventing the tourism experience and reimagining marketing for recovery.
Following the presentation, Mr Chang Chee Pey, Assistant Chief Executive (Marketing Group), Singapore Tourism Board, moderates a panel on reimagining marketing for post-pandemic travel recovery. Joining him on the panel are:
Mr Arthur Kiong, Chief Executive Officer, Far East Hospitality
Ms Jessica Berger, Vice President, Innovation, Publicis Media
Mr Benjamin Tan, Deputy Chief Executive Officer, Commercial, Mandai Wildlife Group
Mr Ken Mandel, Regional Managing Director, Grab
The panel examines travel trends shaped by pandemic-related shifts in consumer behaviour, highlighting the need for innovation through differentiated offerings and sustainability efforts. They address privacy concerns in marketing and the roles of the metaverse and augmented reality in creating immersive experiences.
They stress the importance of authentic marketing and building trust with customers to navigate the evolving travel landscape effectively.
Breakout Sessions
For more information on the Breakout Sessions conducted by STB’s Regional Offices, please reach out to them.
About the Tourism Industry Conference
The Tourism Industry Conference is organised annually by STB as a collaborative platform for the tourism and travel sector to discuss strategies and opportunities for the sector moving forward.