Attractions
Learn how Singapore strives to be a leading Attractions destination through compelling and attractive experiences.
Last updated 24 March 2026
About the Attractions Industry
Enjoy breathtaking views of the city’s skyline from the iconic Singapore Flyer
Attractions remain a core industry within Singapore’s tourism sector, bringing about both direct and indirect economic benefits and creating demand across various sectors including accommodation, retail, and dining. To strengthen Singapore’s position as a leading Attractions destination, Singapore Tourism Board (STB) works closely with industry players to craft high-impact, diverse, and original experiences.
With a focus on delivering engaging experiences, STB is dedicated to developing new compelling attractions and rejuvenating existing ones. Through forging and deepening partnerships locally and internationally, we leverage the expertise of attraction owners, concept developers, master planners, and other specialists to create a strong and dynamic attractions industry in Singapore.