Experience Step-Up Fund

✓ Open to all legal entities, e.g.:

• Businesses

• Associations

• Government bodies

✓ Projects should fall under one of the categories:

• Development of new products and experiences (including virtual experiences)

• Content enhancements

• Adoption of technology to enhance visitor experiences

• Amenities enhancements

• Infrastructure enhancements

✗ Projects must not have commenced at the point of grant application. Projects are considered to have commenced if any of the following took place before application date:

• Applicant has started work on the project, e.g., tender has been called

• Applicant has made payment(s) to any supplier, vendor, or third party

• Applicant has signed a contractual agreement with any supplier, vendor, or third party

_Note:

• _{Eligibility of the project is subject to STB’s assessment.}

• _{Foreign entities are encouraged to partner with local entities in the form of a Joint Venture or a consortium.}

The project scope will be assessed based on its merits to achieve the following:

• Improvement in visitor satisfaction

• Increased footfall

• Increased revenue

• Significant branding and public relations value

Grantee will receive funding support for qualifying third-party project-related costs:

• Professional services (including audit and survey)

• Hardware/equipment and software

• Materials and consumables

• Production

• Marketing

• Travel expenses associated with the project

Qualifying costs need to be:

• Incurred by (i.e., receipt of goods and services);

• Invoiced to; and

• Paid for

by the grantee within the qualifying period to quality for disbursement.

_Note:

• _{For production costs of new products and/or new packaging for souvenirs, funding support is only applicable to the first run of production.}

• _{For marketing costs of qualifying media (print, digital, and video) for overseas promotion/distribution, funding support is only applicable for a maximum of 1 year.}

Up to 90 days upon receipt of the completed and signed application form and supporting documents, if any.

^{Note: Timelines may vary depending on the complexity of the project.}

Grants will be disbursed to grantees on a reimbursement basis, subject to verification of qualifying costs and achievement of the agreed project deliverables and milestones.

Grantee is required to submit an Agreed-Upon Procedures (AUP) Report by Practitioner on qualifying costs and supporting documents to prove achievement of deliverables for the disbursement of grants, unless otherwise stated.