Kickstart Fund
Be supported on your innovative events and concepts. Understand your eligibility, application steps, and other important details about KF.
Last updated 22 May 2026
About KF
Aimed at adding to the existing quality tourism software and enhancing the vibrancy of Singapore as a tourist destination, the Kickstart Fund (KF) supports creation and test-bedding of innovative consumer- or business-focused events/ concepts/products (including new growth areas) with tourism potential in Singapore and scalability.
Am I eligible?
✓ Open to all legal entities, e.g.:
Businesses
Associations
Government bodies
✓ Projects must be events/concepts/products (including pop-ups) for example: Multi-disciplinary/ hybrid/ virtual events which can cut across multiple lifestyle and/or business sectors, including B2B2C events and B2B events.
✗ Projects must not have commenced at the point of grant application. Projects are considered to have commenced if any of the following took place before application date:
Applicant has started work on the project, e.g., tender has been called
Applicant has made payment(s) to any supplier, vendor, or third party
Applicant has signed a contractual agreement with any supplier, vendor, or third party
Note:
Eligibility of the project is subject to STB’s assessment.
Foreign entities are encouraged to partner with local entities in the form of a Joint Venture or a consortium.
How will my project be evaluated?
The project scope will be assessed based on its merits to achieve the following:
Increased footfall
Increased foreign visitorship
Unique editorial coverage of the project
What costs can be supported?
Grantees may receive funding support of up to S$1 million per project. For pilot events or concepts, support may cover multiple editions1, capped at up to 4 editions over a maximum period of 4 years:
Professional services (including audit and survey)
Production (including equipment and materials)
Marketing
Qualifying costs need to be:
Incurred by (i.e., receipt of goods and services);
Invoiced to; and
Paid for
by grantee within the qualifying period to qualify for disbursement.
Note: Funding support is awarded based on STB’s evaluation of the scope and merits of the project.
1 This does not apply to Product Pilot Projects, which are limited to a single run.
How do I apply?
Find out if your project is eligible for this fund and tell us more about your project by following these steps.
Step 1. Check your eligibility | Step 2. Tell us more | Step 3. We’ll be in touch |
|---|---|---|
Use the Chatbot to identify the right fund for your project and check your project’s eligibility. | Prepare an executive summary (e.g. project objectives, description, schedule, and costing) of your project. | An STB officer will be in touch to advise on the eligibility of your project to proceed with the application process. Submit a formal application form thereafter. |
What is the estimated processing time for a grant application?
Up to 90 days upon receipt of the completed and signed application form and supporting documents, if any.
Note: Timelines may vary depending on the complexity of the project.
How will the grant be disbursed?
Grants will be disbursed to grantees on a reimbursement basis, subject to verification of qualifying costs and achievement of the agreed project deliverables and milestones.
Grantee is required to submit an Agreed-Upon Procedures (AUP) Report by Practitioner on qualifying costs and supporting documents to prove achievement of deliverables for the disbursement of grants, unless otherwise stated.
Find Out More
Contact the STB Incentive Policy Department at STB_Incentives@stb.gov.sg for executive summary submissions and Business Grants Portal application status enquiries.
For any feedback or suggestions, email the Quality Service Manager at stb_qsm@stb.gov.sg.