Market Access Fund (MAF)

✓ The fund is open to Singapore-registered businesses only, particularly tourism businesses. 

✓ Eligible projects should meet the following:  

• Drive leisure travel to Singapore  

Encompass business development and/or marketing activities in markets¹ which STB does not have a strong presence or involvement in such as:  

• Markets with Growth Potential: e.g., Cambodia, Saudi Arabia, Spain, Poland, Kazakhstan, Brazil and Mexico identified under STB’s Tourism 2040 strategy with mid to long-term potential.

• Secondary Cities in Key Source Markets: e.g., Dalian and Changchun in China, Semarang and Pontianak for Indonesia, Kolkata and Kochi for India, Newcastle and Brisbane for Australia, Sibu and Kota Bharu for Malaysia.

✗ Projects must not have commenced at the point of grant application. Projects are considered to have commenced if any of the following took place before application date: 

• Applicant has started work  

• Applicant has made payment(s) to any supplier, vendor, or third party 

• Applicant has signed a contractual agreement with any supplier, vendor, or third party 

_{Note:
The eligibility of the project is subject to STB’s assessment}
¹ _{These markets may be reviewed and updated over time in line with evolving travel trends and market opportunities.}

The project scope will be assessed based on merits to achieve outcomes from at least 2 of the following categories: 

1. Growth in business networks

   • E.g., Number of new trade partners engaged via events or sales calls

   • E.g., Number of new business contracts signed with in-market trade partners

2. Growth in awareness of the company’s product(s)

   • E.g., Increased marketing volume, value and/or engagement rates through marketing campaigns implemented

   • E.g., Participating trade partners reporting improved knowledge of the company's tourism products and offerings, measured through pre- and post-event surveys

3. Growth in business sales

   • E.g., Increased volume and/or value of sales based on promotional campaigns implemented

Applicants must demonstrate how the proposed activities will contribute to business growth in the selected area(s). Outcomes should be specific, measurable, and verifiable, with clear evidence of growth from pre-project to post-project.

The grantee will receive funding support for qualifying third-party marketing and/or business development-related costs, for example:

• Creative and production costs for marketing/PR activities to promote Destination Singapore;

• Trade engagement efforts for participation in tradeshows/roadshows, organisation of networking events, professional membership fees, or familiarisation trips for in-market partners (i.e. trade, media, clients)

• Market studies or research consultancy

Qualifying costs need to be:

• Incurred by (i.e., receipt of goods and services);

• Invoiced to; and

• Paid for

by grantee within the qualifying period to qualify for disbursement.

Up to 90 days upon receipt of the completed and signed application form and supporting documents, if any.

_{Note: Timelines may vary depending on the complexity of the project.}

Grants will be disbursed to grantees on a reimbursement basis, subject to verification of qualifying costs and achievement of the agreed project deliverables and milestones.

Grantee is required to submit an Agreed-Upon Procedures (AUP) Report by Practitioner on qualifying costs and supporting documents to prove achievement of deliverables for the disbursement of grants, unless otherwise stated.