Market Access Fund (MAF)

✓ The fund is open to Singapore-registered businesses only, particularly tourism businesses. 

✓ Eligible projects should meet the following:  

• Drive leisure travel to Singapore  

• Encompass business development and/or marketing activities in STB’s identified markets^* such as:  

• Those historically outside STB’s key source markets, including ones identified under Tourism 2040 strategy with mid to long-term potential (e.g., Cambodia, Saudi Arabia, Spain, Poland, Kazakhstan, Brazil and Mexico)  

• Yet-to-be identified markets in regions (e.g. Africa) 

• Secondary cities in key source markets (e.g., Dalian and Changchun in China, Semarang and Pontianak for Indonesia, Kolkata and Kochi for India, Newcastle and Brisbane for Australia, Sibu and Kota Bharu for Malaysia, especially where new air connections have been recently established) 

✗ Projects must not have commenced at the point of grant application. Projects are considered to have commenced if any of the following took place before application date: 

• Applicant has started work  

• Applicant has made payment(s) to any supplier, vendor, or third party 

• Applicant has signed a contractual agreement with any supplier, vendor, or third party 

_{Note:
The eligibility of the project is subject to STB’s assessment
*These markets may be reviewed and updated over time in line with evolving travel trends and market opportunities.}

The project scope will be assessed based on merits to achieve one or more of the following: 

1. Growth in business networks**

2. Growth in awareness of the company’s product(s)***

3. Growth in business sales****

_{**Measured by number of new business contracts signed with in-market partners and/or number of new connections made through networking events etc.
***Measured through ability to achieve marketing volume, value and/or engagement rates based on the marketing campaigns etc. implemented.
****Measured by volume and/or value of sales based on the promotional campaigns etc. implemented.}

The grantee will receive funding support for qualifying third-party marketing and/or business development-related costs, for example:

• Creative and production costs for marketing/PR activities to promote Destination Singapore;

• Trade engagement efforts for participation in tradeshows/roadshows, organisation of networking events, professional membership fees, or familiarisation trips for in-market partners (i.e. trade, media, clients)

• Market studies or research consultancy

Qualifying costs need to be:

• Incurred by (i.e., receipt of goods and services);

• Invoiced to; and

• Paid for

by grantee within the qualifying period to qualify for disbursement.

Up to 90 days upon receipt of the completed and signed application form and supporting documents, if any.

_{Note: Timelines may vary depending on the complexity of the project.}

Grants will be disbursed to grantees on a reimbursement basis, subject to verification of qualifying costs and achievement of the agreed project deliverables and milestones.

Grantee is required to submit an Agreed-Upon Procedures (AUP) Report by Practitioner on qualifying costs and supporting documents to prove achievement of deliverables for the disbursement of grants, unless otherwise stated.