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Singapore Tourism Board
DASH

DASH

25 November 2024

The Data Analytics SHift Programme (DASH) aims to upskill tourism stakeholders in data analytics capabilities, driving digital transformation efforts within the organisation.

Data Analytics Shift Programme

DASH was launched to upskill the industry in data analytics. The programme helps local tourism companies build their capability in data, to improve business performance in a structured and sustainable manner.

Representatives from participating companies will be trained in digital transformation and data analytics skills, and then supported in planning and implementing data projects within their companies.

The current iteration of DASH collaborates with industry stakeholders to explore the adoption and viability of commercial dataset(s) to drive business growth and improve business performance.

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