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Singapore Tourism Board

Tcube

Tcube Centre of Excellence is a one-stop resource hub for tourism innovation. Through the Learn-Test-Scale framework, we equip tourism businesses with the knowledge, tools, and networks to harness technology and drive meaningful growth.

Last updated 8 June 2026

Upcoming Innovation and Technology Events for the Tourism Industry

How We Support Tourism Businesses

The resources and digital initiatives are organised under the three-step Learn-Test-Scale framework to support tourism businesses to enhance revenue using data analytics, improve productivity and augment the visitor experience.

Learn Icon

Learn

Inspire the industry through case studies and events to show how technology can transform the tourism sector

Test Icon

Test

Encourage experimentation by turning industry problem statements into viable tech pilots

Scale Icon

Scale

Deploy successful use cases for maximum impact across the industry

Learn

AI Playbook for Tourism – Latest Release (opens in new tab)
A guide for tourism businesses who want to transform their operations and visitor experiences through practical GenAI and AgenticAI adoption.

AI Playbook for Tourism Cover page

AI Playbook for Tourism

Case Studies

Learn from industry peers who have navigated similar challenges and achieved measurable results.

Government Support and Programmes

Capability Development and Manpower Training

Learn more about some of our initiatives to upskill and transform Singapore’s tourism workforce to stay ahead in this evolving sector.

For more information, visit Tourism Human Capital.

Grants

These schemes bridge resource gaps, enabling businesses to adopt technology with greater financial confidence.

Singapore Tourism Board (STB) – Tourism Development Fund (TDF)
TDF supports businesses in driving innovation and resilience. Businesses can access three main schemes to transform operations and enhance competitive advantage:

a. Business Improvement Fund (BIF)
b. Kickstart Fund (KF)
c. Training Industry Professionals in Tourism (TIP-iT)

For more information, visit Tourism Development Fund (opens in new tab).

Enterprise Singapore (EnterpriseSG) – Productivity Solutions Grant (PSG)
PSG supports businesses in adopting pre-scoped IT solutions and equipment to improve productivity with ease. Businesses can tap on solutions such as CRM and customer engagement chatbots to enable more efficient workflows and improved customer experience.

For more information, visit GoBusiness Gov Assist (opens in new tab) for the list of pre-approved solutions. You may apply for PSG through the Business Grants Portal (opens in new tab).


Programmes and Workshops

Accelerate innovation and adoption by participating in programmes designed to de-risk technology adoption.

Digital Industry Singapore (DISG) – Enterprise Compute Initiative (opens in new tab)
The Enterprise Compute Initiative is designed to support Singapore-based companies in advancing AI transformation by providing access to cloud credits, tools, and consultancy services. It enables businesses to develop Minimum Viable Products (MVPs) and implement effective change management strategies.

Enterprise Singapore (EnterpriseSG) – Open Innovation Network (OIN) (opens in new tab)
The Open Innovation Network (OIN) serves as a platform to connect corporates with entrepreneurs, innovators and researchers to co-develop and test-bed solutions that address real-world challenges in Singapore and beyond.

Through OIN, Tourism businesses can participate in market-specific and thematic open innovation challenges (e.g. sustainability), to access targeted innovation opportunities and partners for piloting and scaling solutions.

Infocomm Media Development Authority (IMDA) – Digital Leaders Programme (DLP) (opens in new tab)
The Digital Leaders Programme (DLP) is designed for digitally mature tourism enterprises seeking to accelerate transformation by building strong, in-house technical capabilities. It supports leadership teams in developing strategic digital roadmaps, hiring specialist talent, and execute high-impact initiatives that drive revenue growth and operational excellence.

Infocomm Media Development Authority (IMDA) – Open Innovation Platform (OIP) (opens in new tab)
The Open Innovation Platform (OIP), powered by IMDA, supports enterprises in driving digital innovation through structured, end-to-end support — from problem scoping to solution development. It connects businesses with a global network of solution providers to co-develop solutions for real operational needs.

Tourism stakeholders can tap on OIP to explore tech solutions that can be piloted and scaled for business use cases.

Guidelines and Playbooks

Access step-by-step guides designed to identify technical and ethical considerations that best fit your business.

Singapore Tourism Board (STB) – AI Playbook for Tourism (opens in new tab)
A guide for tourism businesses who want to transform their operations and visitor experiences through practical GenAI and AgenticAI adoption.

Singapore Tourism Board (STB) – Beyond the Hype: A playbook to seize the generative AI boom for the tourism industry (opens in new tab)
This playbook offers prompt engineering guidance and various tourism use cases centered on driving business growth, boosting productivity, and elevating the visitor experience.

Infocomm Media Development Authority (IMDA) – GenAI Playbook (opens in new tab)
A comprehensive guide for enterprises seeking to implement GenAI to transform business operations and remain competitive. It covers essential fundamentals, practical use cases, and key implementation factors, providing a structured approach to unlocking the technology's potential.

Industry Digital Plans

STB has developed Industry Digital Plans for each industry to help guide digitalisation opportunities and highlight resources. Access the plans here:

Attractions (opens in new tab)
The Tourism (Attractions) IDP serves as an easy-to-use, step-by-step guide on the digital solutions to adopt across three key job functions in the industry, namely customer service and engagement, sales and marketing, and sustainability.

Hotels (opens in new tab)
A guide for enterprises in the Hotel industry to identify opportunities for digitalisation and adopt digital solutions to support their business needs.

Meetings, Incentives, Conferences, and Exhibitions (MICE) (opens in new tab)
A guide for enterprises in Meetings, Incentives, Conferences, and Exhibitions (MICE) industry to identify opportunities for digitalisation and adopt digital solutions to support their business needs.

Travel Agents (opens in new tab)
A guide for enterprises in the Travel Agent industry to identify opportunities for digitalisation and adopt digital solutions to support their business needs.


Tech Directory

Proven solutions are onboarded onto the Tcube Tech Directory to ease tourism companies' search for tech solutions. This self-help portal provides immediate access to innovative tech solution providers. In partnership with IMDA, the directory is powered by IMDA's Discovery Engine, offering access to over 200 validated tech solvers.

Simply visit the IMDA Discovery Engine (opens in new tab) to accelerate your digital transformation.

Test

STA Logo

The Singapore Tourism Accelerator (STA) is the sector's gateway to tech transformation. It connects local tourism stakeholders with innovative tech companies to future-proof the tourism sector.

STA identifies scalable tech innovations that drive greater user experience, address manpower productivity, power inventive tech-enabled concepts, and contribute to overall destination attractiveness.

The programme supports selected tech companies in building valuable partnerships with key tourism stakeholders, focusing on industry pilots that can be scaled to the rest of the sector. STA also provides showcase opportunities for further engagement and media exposure.

Scale

Stan Logo

Singapore Tourism Analytics Network (Stan) (opens in new tab) empowers tourism stakeholders with trusted datasets on Singapore's tourism landscape, enabling them to derive actionable insights for data-driven business decisions.

Explore our datasets and visualisations across key data categories including Visitor Arrivals (opens in new tab), Tourism Receipts (opens in new tab), Hotel Statistics (opens in new tab), and more.

Selected tourism-related businesses in Singapore may register for a Stan account. To express your interest in signing up, please email us at Stan@stb.gov.sg (opens in new tab) and we'll be in touch with you shortly.

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