Singapore Tourism Accelerator

The Singapore Tourism Accelerator (STA) is the sector's gateway to tech transformation. It connects local tourism stakeholders with innovative tech companies to future-proof the tourism sector.

STA identifies scalable tech innovations that drive greater user experience, address manpower productivity, power inventive tech-enabled concepts, and contribute to overall destination attractiveness.

The programme supports selected tech companies in building valuable partnerships with key tourism stakeholders, focusing on industry pilots that can be scaled to the rest of the sector. STA also provides showcase opportunities for further engagement and media exposure.

Transforming Scheduling with Singapore Tourism Accelerator: Conrad Centennial x Inside.software

Through the Singapore Tourism Accelerator, Oscar’s Café & Restaurant at Conrad Centennial Singapore has significantly streamlined its roster planning process by adopting Inside.software’s AI-powered Smart Scheduling software.

Transforming Guest Experiences with Singapore Tourism Accelerator: Jewel Changi Airport x Kotozna

Through the Singapore Tourism Accelerator, Jewel Changi Airport has teamed up with Kotozna to reimagine guest interactions using the power of generative AI. Meet Pippin, Jewel's AI ambassador! This friendly, multilingual bot has transformed customer service by optimising response time of visitor queries and providing advanced wayfinding technology, accessible via the directory kiosks and online.

Searching for Leads with the Singapore Tourism Accelerator: Far East Hospitality and ByteGenie

Through STB Tcube’s Singapore Tourism Accelerator, Far East Hospitality partnered with ByteGenie to pilot an AI-powered solution that streamlined sales lead generation from unstructured data. The solution reduced prospect research time from 5–7 days to just half a day, enabling sales teams to focus more on customer engagement and demonstrating how innovative technology can drive productivity in tourism.