Stan

Why Stan?

1. Stay Attuned to the Evolving Tourism Landscape

Gain valuable insights into broader market trends, including shifts in visitors' travel patterns and preferences. Adapt your strategies to evolving market dynamics to maintain competitiveness and stay relevant in the industry.

2. Obtain Datasets for Analysis

By leveraging diverse datasets, you can gain a more comprehensive and holistic view, leading to deeper insights and more accurate analysis. This can be instrumental in crafting targeted marketing campaigns and customising product offerings to specific visitor segments, ultimately driving higher engagement and revenue growth.

3. Trusted Source of Data

Rely on Stan as a trusted and reputable source of tourism data, ensuring the accuracy and reliability of the information for analysis and decision-making processes.

4.   Enjoy Complimentary Access

Explore and leverage valuable datasets on Stan at no charge* to support your tourism-related initiatives and projects.

_{*Till further notice}

Key Data Categories in Stan

Key Features of Stan

Data Marketplace

• Join our data community, contribute data to gain access to privileged datasets

• Download more than 50 datasets across topics such as visitors, accommodations and more

• Supplement your own data to improve accuracy and insights

Data Sandbox

• Co-creation space for industry partners to collaborate on data projects 

• Share and mesh data, leveraging on predictive tools 

• Uncover untapped business opportunities

Private Space

• Secure and personalised environment to create visualisations

• Enhance data presentation, explore and analyse company’s data using interactive dashboards

• Utilise Stan to create dashboards, eliminating the need for additional costs and investments

Register for Stan

Tourism-related businesses in Singapore are eligible for a Stan account. To express your interest in signing up, please email us at Stan@stb.gov.sg and we'll be in touch with you shortly.