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Singapore Tourism Board

MICE Experience Programmes

Understand how Singapore's assistance schemes, INSPIRE and SMAP, support the MICE industry.

Last updated 4 December 2024

MICE Experience Programmes

MICE Experience Programmes

MICE Experience Programmes

To enhance Singapore’s offerings as an award-winning Meetings, Incentives, Conventions and Exhibitions (MICE) destination, the Singapore Exhibition & Convention Bureau™ (SECB) has partnered local tourism players to develop two innovative programmes.

In Singapore Incentives & Rewards (INSPIRE)

In Singapore Incentives & Rewards (INSPIRE) is a tailored rewards programme featuring curated itineraries that highlight the best of Singapore's dining, entertainment, and attractions.

​SECB and their partners have developed packages designed to appeal to incentive travellers from specific markets. These packages are not available for commercial sale.

Click here for more details on INSPIRE progammes.

Singapore MICE Advantage Programme (SMAP)

Our tourism partners have joined forces to develop the Singapore MICE Advantage Programme (SMAP). This programme streamlines event planning and operations for organisers, while offering exclusive benefits to MICE delegates attending SMAP-supported events.

These enhanced meeting experiences are intended to complement the Business Events in Singapore (BEiS) incentive scheme offered by SECB.

For more details, please contact secb@stb.gov.sg.

Find Out More

Explore how Singapore is an ideal hub for the Business Travel and Meetings, Incentives, Conventions and Exhibitions (BTMICE) sector.