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Singapore Tourism Board

Singapore Visitor Centre Network Partnership

Become a champion of Singapore tourism and join us in enhancing visitor experience through our support programme.

Last updated 28 November 2025
Singapore Visitor Centre

Programme Overview

As one of the first points of contact for many visitors, information desks and concierges play a vital role in shaping their Singapore experience.

If you are a tourism industry player keen to enhance your service or showcase your products, join the Singapore Visitor Centre (SVC) network today and help us create lasting impressions. We are seeking a community of passionate and empowered service providers to champion outstanding service delivery and innovative experiences for our visitors.

Programme Support

For interested tourism industry players, we offer the following support as part of the programme:

  • Identifying your establishment as an STB-branded SVC across STB's marketing channels.

  • Cross-selling of experiences among the SVC partners.

  • Training on destination knowledge and tourism products through site visits and recommended courses.

  • Utilising STB’s digital solutions to increase personalisation and effectiveness in service fulfilment.

Visit this page to learn more about STB SVC Network Partners (opens in new tab).

Eligibility

We are seeking tourism industry players who are:

  • Keen to partner STB in the exploration and delivery of innovative experiences for visitors that will deepen their affinity for Singapore.

  • Committed to work with partners throughout the network for enhanced service delivery.

  • Positioned to attract high visitor footfall.

You may register your interest as an SVC partner using this form. (opens in new tab)

On-boarding process

Interested tourism industry players will be on-boarded in phases across eight to 13 weeks. During the Agreement stage, STB will formalise the agreed level of commitment as a partner on the SVC network through the signing of an Agreement Letter.

Find Out More

For further inquiries, please contact us at stb_feedback@stb.gov.sg (opens in new tab).