Sponsorship Opportunities
Showcase your products and enhance the Singapore Experience with our familiarisation trips.
Last updated 22 June 2026
Singapore Tourism Board (STB) regularly hosts and organises trade and media familiarisation trips to provide participants with product knowledge that promotes Destination Singapore.
These trips offer influential overseas media and travel trade intermediaries a firsthand experience of destination products. Simultaneously, they allow Singapore tourism stakeholders to build strategic relationships and extend their customer base to overseas markets. We invite Singapore tourism stakeholders to support or sponsor familiarisation trips to showcase their products and enhance the Singapore Experience.
We organise familiarisation trips across all our key source markets for a variety of profiles, including trade, media, and MICE (Meetings, Incentives, Conferences and Exhibitions).
Learn about the current sponsorship opportunities available.
Deadline to Apply | Trip Dates | STB Regional Offices/HQ | Name of Fam Trip (click for more) | Held Cities, Country |
|---|---|---|---|---|
22 Jun 2026 | 3 to 6 Jul 2026 | STB London | STB London/ UK Media Fam focusing on Singapore as a City in Nature from 3 – 6 July 2027 | Singapore |
10 Jul 2026 | - | STB India | STB India Friends of Singapore 2.0 Influencer Campaign [PDF, 220.37 KB] | Singapore |
31 Aug 2026 | - | STB Americas | Promotional Opportunity for Singapore For Advisors Incentive 2026 | Singapore |
16 Nov 2026 | 11 Dec 2026 to 2 Jan 2027 | STB Americas | Singapore |